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  • Brand Strategist - Sandton - Initiate International

    Initiate International
    Initiate International Sandton

    3 weeks ago

    Initiate International background
    Full time
    Description

    Brand Strategist sought for iGaming company in Johannesburg to develop and implement effective brand strategies, enhance market presence, and engage target audience.

    Our client is a trailblazer in the iGaming industry, known for their innovative and dynamic approach. They are looking for a talented Brand Strategist to join their vibrant team in Johannesburg.

    The Brand Strategist will be responsible for developing and implementing effective brand strategies to enhance our client's market presence and engage their target audience. This role requires a deep understanding of brand management, market trends, and consumer behavior within the iGaming industry.

    Key responsibilities include:

    • Craft and execute comprehensive brand strategies that align with the company's goals and resonate with the target audience.
    • Conduct thorough market research to identify trends, insights, and opportunities that inform brand positioning and strategy.
    • Oversee the planning, development, and execution of brand campaigns across various channels, ensuring consistency and alignment with brand guidelines.
    • Work closely with cross-functional teams to ensure cohesive and impactful brand messaging.
    • Monitor and analyze the performance of brand initiatives, using data-driven insights to refine strategies and improve outcomes.
    • Develop and maintain brand guidelines to ensure consistency in visual and verbal communication across all touchpoints.

    Requirements:

    • Bachelor's degree in Marketing, Business, Communications, or a related field.
    • Minimum of 5 years of experience in brand strategy, brand management, or a similar role within the iGaming industry or a related field.
    • Experience working in MGA or UKGC markets.
    • Proficiency in brand management software and tools, as well as familiarity with digital marketing platforms.
    • Exceptional communication, analytical, and strategic thinking skills.

    Interested candidates should submit their resume.