Retention Marketer - Johannesburg, South Africa - Initiate international

Initiate international

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

A leading iGaming affiliate firm has an exciting new career opportunity for a
Retention Marketer to join their team in
Johannesburg.

They're looking for a passionate and versatile person who is hungry to understand their customers, build awareness about how their products/services can satisfy their needs, and more.

You should have experience developing and executing retention marketing campaigns, and be comfortable with day-to-day marketing activities, thriving with tight deadlines and changing needs.

Does this
job sound like the challenge you've been waiting for? We'd love to hear from you
Your key
job responsibilities as the
Retention Marketer in
Johannesburg will include:

Conceptualising, developing and implementing of creative & innovative promotions, offers and communications strategies
Focus on new player conversion to increase first time depositors and ensure onboarding campaigns aid further value extraction
Customer value management and value extraction via early identification of potential key account clients
Develop campaign to reactivate lapsed clients
Driving activity, promotion optimisation, customer lifetime value, revenues per visit through automated lifecycle campaigns
Cross marketing a variety of brands to the existing client base
Pay attention to deposit acceptance rates and develop alternate strategies to improve acceptance metrics
Managing and implementing customer value tier principles within the team and across the business, with a strong emphasis on customer analysis and segmentation
Continuously analysing market competitors to scan for best practises.
Ensure product enhancements and new features are marketed to existing customers
Track and report on the results of campaigns and then incorporate
Data mine and identification of niche customers segments
Incorporate customer personalisation strategies within campaign execution
Support other web marketing responsibilities as needed

Requirements for this
Retention Marketer job* in
Johannesburg:

Bachelor's degree in marketing, business, or related field
2+ years' experience in Marketing
Proficiency in digital marketing and digital media strategy
Strong written and verbal communication skills
Proven experience developing retention marketing plans and campaigns
Strong project management, multitasking
Metricsdriven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Creative experience within retention marketing campaigns across various channels
Proven experience developing retention marketing plans and campaigns
Analytical mindset with proven commercial acumen
Highly computer literate
Knowledge of the online casino industry is advantageous