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    • Relationship Banking Senior Manager: Marketing - Sandton - Absa Group

    Absa Group
    Absa Group Sandton

    1 month ago

    Default job background
    Description
    Empowering Africa's Tomorrow, Together

    With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career at Absa Bank offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

    Job Summary

    This role is responsible for driving the Relationship Banking (RB) national brand and marketing strategy across our key business units. The business units that make up Relationship Banking are Business Banking for Small and Medium Enterprise (SME), Business Banking for Commercial, Business Banking Product and Private and Wealth Banking. The main focus is on developing and implementing integrated RB marketing strategies that align with the bank's business goals and values and that drives business unit growth.

    Key Responsibilities:

    1. Support development of centre of excellence (COE) for the brand and marketing disciplines in RB.
    2. Support the development of and lead the implementation of a comprehensive business unit marketing strategy that reflects the portfolio's business goals and values across relevant B2B or B2C marketing disciplines.
    3. Manage the implementation of the bank's corporate identity, including brand guidelines, messaging, visual identity and digital content.
    4. Collaborate with internal stakeholders, including senior management and cross-functional teams, to ensure brand consistency across all channels and touchpoints.
    5. Work with the business units, advise and influence on the most appropriate customer value propositions to accentuate the brand credentials.
    6. Develop, advise and execute integrated marketing campaigns that align with the bank's business goals and target key audiences.
    7. Support operationalisation of Digital Marketing campaigns within RB for a specific business unit. Develop regional marketing strategies that are tailored to local market needs and aligned with the bank's overall brand and marketing objectives.
    8. Identify and manage sponsorships that align with the bank's brand and marketing objectives and deliver a measurable return on investment (ROI).
    9. Manage campaign development and execution, including creative development, media planning and dynamic performance tracking.
    10. Monitor and measure the effectiveness of brand and marketing initiatives and provide regular reporting and analysis to senior management.
    11. Manage business unit marketing budgets through efficient and effective resource allocation to maximise ROI.
    12. Manage cross functional project teams and interagency professionals to ensure successful execution of brand and marketing initiatives.
    13. Be responsible for the generation of insights, through research and other means to inform business, brand and marketing strategies.
    14. Ensure compliance with all legal and regulatory requirements and manage risk and control environment to required standard.
    15. Maintain a strong understanding of industry trends and best practices.

    Qualifications:

    Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

    Absa Bank Limited is an equal opportunity employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

    Absa Bank Limited reserves the right not to make an appointment to the post as advertised.

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