SEO Executive - Cape Town, South Africa - Pearl Lemon

Pearl Lemon

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

The Role
Pearl Lemon is looking for an SEO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

POSSIBLE responsibilities will include:

Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Required skills and experience:

Proven SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
Indepth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Uptodate with the latest trends and best practices in SEO

Job Types:
Full-time, Part-time

Salary:
From R7,500.00 per month