Marketing Head - Johannesburg, South Africa - Job Crystal

Job Crystal

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

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Description

Location:
Johannesburg, South Africa

DUTIES AND RESPONSIBILITIES

Lead and manage the internal marketing team, ensuring all activities align with banking industry standards, regulatory requirements, and company goals
Oversee digital marketing and platform performance, aligning efforts with banking regulations and optimising marketing strategies to uphold industry standards
Monitor KPIs and product performance, offering regular insights and ensuring compliance with regulatory guidelines
Maintain strong relationships with both internal and external stakeholders, including regulatory bodies, to ensure marketing initiatives comply with industry regulations
Participate in brand budgeting processes and provide strategic direction for marketing activities, ensuring they meet banking industry standards and compliance requirements
Craft and oversee promotional messaging and campaigns, adhering to banking regulations and industry best practices
Define brand positioning, identify target audiences within the banking sector, and develop comprehensive marketing plans with objectives that comply with regulatory standards
Execute marketing programs from conception through completion, collaborating with internal teams to ensure adherence to banking regulations and industry guidelines
Analyse customer insights, market trends, and banking sector data to inform marketing strategies, ensuring they are compliant with industry regulations
Create and maintain analytics reports across various platforms, deriving key insights for future campaigns while ensuring compliance with banking regulatory requirements
Work with the development team to design and implement lead nurturing tactics that are compliant with banking regulations
Guide the social media team, aligning creative direction with marketing objectives and ensuring content compliance with banking regulations
Develop and execute multichannel campaigns across the prospect and customer lifecycle, ensuring they align with banking industry standards and compliance requirements
Manage content for customer and internal touchpoints, establishing budget guidelines and documenting processes that meet regulatory standards
Gather customer and market insights to refine outreach strategies and generate qualified leads, ensuring adherence to regulatory requirements
Track and analyse the effectiveness of marketing initiatives, optimising performance and ensuring compliance with industry regulations and standards
Communicate marketing strategies, programmes, and budgets to senior leadership, emphasising adherence to banking regulations and industry standards

REQUIREMENTS

Bachelor's degree in marketing, business, finance, or a related field
Solid background in marketing, with a preference for experience in the banking or financial services sector
Indepth knowledge of banking regulatory requirements and compliance standards
Skilled in using analytics tools and employing datadriven marketing strategies
Exceptional written and verbal communication capabilities
Proven project management, multitasking, and decisionmaking skills
Proficiency in marketing automation platforms and CRM systems
Wellversed in online marketing tactics and social media strategy

Personal Competencies:

Demonstrated leadership in marketing within the banking or financial services industry, with a keen understanding of regulatory challenges
Strategic thinker with a track record of implementing successful marketing campaigns
Ability to lead a team towards achieving ambitious marketing goals while navigating the regulatory landscape of the banking industry
Strong analytical skills to assess marketing performance and adapt strategies accordingly
Excellent communication and stakeholder management skills, capable of fostering relationships within a regulated environment
A commitment to ongoing learning and adapting to the rapidly changing dynamics of the banking sector and its regulatory requirements
Gather customer and market insights to optimise outreach strategies and generate qualified leads within the banking sector, ensuring compliance with regulatory requirements
Track and analyse the effectiveness of marketing initiatives within the banking environment, optimising performance while adhering to industry regulations and compliance standards
Present ideas and final deliverables to teams and communicate marketing strategies, programs, and budgets to senior leadership, emphasising compliance with banking regulations and industry standards