Head of Digital Marketing - Johannesburg, South Africa - Initiate International

Initiate International

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Are you a
Head of Digital Marketing looking for an exciting new challenge? An established omni channel
sports betting operator are looking for you to join their team and work
remotely in South Africa.

They are currently going through a transformation period and are investing and growing the online side of the business.

To help achieve their goals, they are looking for you to play a key role in leading the digital transformation of their business.

Does this
job sound perfect for you? Keep reading
Your key
job responsibilities as the
Head of Digital Marketing in
Johannesburg (Remote) will include:

Develop and execute effective acquisition and retention strategies with key focus on growing the online
sports betting vertical
Build and lead the marketing team across all channels including Affiliates, SEO, Programmatic, PPC, SMS, Paid Social and CRM
Work with senior stakeholders including the Group Managing Director to prepare budgets, allocate resources, set KPI's and measure ROI
Develop specific campaigns to create and maintain elevated levels of customer acquisition, reactivation, engagement, and interaction
Develop online content strategies, considering SEO and Google Analytics
Forecast player trends and act proactively to improve their market positioning
Liaise with product, design, operations, and commercial teams to increase customer satisfaction through cohesive strategies
Provide strategic direction and strong leadership to develop, grow and lead the marketing team
Stay up to date with digital technologies, market developments and the competitive landscape within the South African
sports betting industry
Develop and Implement a social media strategy to grow the brand and increase customer recognition around the brand
Develop and manage the marketing budget, forecasting and ROI; including analytics and reporting on the effectiveness of campaigns such as conversion rate / player value / ROI to aid decisionmaking and optimise campaigns and the use of specific marketing channels

Requirements for this
Head of Digital Marketing job in
Johannesburg (Remote):

Proven experience within a senior digital/acquisition marketing focused role
A strong understanding of the
sports betting industry in South Africa including demonstrable experience in the planning and implementation of marketing strategies, campaigns and promotions in
sports betting:
Demonstrated experience in designing and implementing successful digital marketing strategies
Willing to role your sleeves up and get stuck into daytoday marketing responsibilities
Strong understanding of how all digital marketing channel's function
Solid knowledge of online marketing tools and best practices
Familiarity with SEO/SEM, Google Analytics, PPC and acquisition software
Experience with CPA, Revenue Share, CPC and CPM models
Excellent analytical and project management skills
Strong team management and communication skills (written and verbal)

What they offer:

Competitive basic salary plus attractive bonus incentive
Lots of opportunity to progress your career internally
SME style culture lots of autonomy in decision making, a closeknit team, the chance to have a real impact on scaling the business
Creativity and ideas encouraged across all levels of the business
Investment in training and development, allowing you to achieve your maximum potential
The chance to be involved in multiple projects and to build/lead your own team
Have a real impact on growing the business, structuring the marketing department and introducing new procedures to improve the digital marketing strategy