- Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
- Mobile Growth: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet there's almost no local expertise in this field.
- Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
- Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.
- Ensuring the framing of our clients analytics needs and the definition of their objectives through initial consultations
- Defining custom data roadmaps by selecting the appropriate solutions (data architecture, tools, ETL)
- Implementing or overviewing the technical phase of our clients web & app tracking projects, from gathering requirements to the actual tool implementation, setup and data quality assessments
- Ensuring project management in contact with the client (guaranteeing the progress of missions, planning, testing, delivery) on data collection topics
- Creating and maintaining customised data visualisations with advanced ETL tools into Looker Studio, PowerBI or Tableau
- Sharing your knowledge and know-how with your clients and internally
- Participate in the design and positioning of Welcome Tomorrow's tech & data offering
- Take part in tech events and customer trainings to grow your skills and represent Welcome Tomorrow
- 3+ years of experience working in data & analytics position (client-side, agency or freelancing) with expertise in the following environments:
- Implementing and maintaining web analytics platforms such as Google Analytics 4
- Implementing and maintaining app analytics solutions (ex: Firebase, Adjust, AppsFlyer, Amplitude, Mixpanel)
- Implementing and maintaining paid media tracking solutions (ex: Google Ads and Meta conversion tracking)
- Implementing and maintaining tag management tools such as Google Tag Manager
- Implementing and maintaining ETL & data visualisation tools (Looker Studio, Power BI, Supermetrics...)
- Good understanding of local privacy regulations (ex: South Africa POPIA, Kenya Data Protection Act, Nigeria NDPR)
- Good understanding of the mobile app analytics ecosystem (MMPs, SKAN, SDK implementation)
- Experience working with cross-functional teams to launch integrated marketing campaigns
- Ability to communicate and translate technical issues into simplified language
- Excellent interpersonal and relationship skills to maintain customer relationships
- You have a full English business proficiency
- You have experience working with Notion (ideally, you are Notion Essentials Certified)
- Knowledge of server-side measurement strategies (ex: Meta CAPI or GA4 Measurement Protocol)
- Deep expertise with app analytics deployment and maintenance (we have a lot of App customers)
- Ability read/write JavaScript, HTML and SQL
- A human adventure in an ambitious and fast-growing company
- Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
- Embarking on a pleasant, stimulating and challenging environment
- An attractive salary and an interesting variable
- Premium Healthcare coverage
- The possibility to work on side projects benefitting Welcome Tomorrow
- High flexibility in your organisation of your work, including remote work
- Possibility of traveling overseas to meet clients and other team members
- Screening call minutes)
- Case Study
- Technical Interview (with your hiring manager)
- Leadership interview (with our CEO)
Measurement & Analytics expert - Cape Town, South Africa - Welcome Tomorrow
Description
Meet your dream team
Hi there We're Welcome Tomorrow — the digital marketing agency behind some of Africa's most successful brands .
Welcome Tomorrow was founded in 2021 by Maxime Calot, starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and competitive, while there too much fragmentation in the expertises required to build sustainable compounding growth. Today, very few partners have a 360 vision of the key components that contribute a business success.
Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa. We operate along 4 main pillars:
Requirements
Role Description
We are looking for a Measurement & Analytics expert to enable our clients evaluate and implement relevant measurement solutions for their websites & apps. You will be the go-to person on all challenges related to data collection, visualisation and activation. This includes web analytics (ex: GA4), app analytics (ex: AppsFlyer, Adjust), media tracking (ex: Google Ads, Meta) and martech implementation (ex: CDPs, DMPs). Your missions will encompass the following:
This will be a collaborative role working closely with other team stakeholders (CEO, Paid Media manager, Graphic Designer, Mobile Growth expert)
Qualifications
You have:
Bonus:
Benefits
Benefits
About us
At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability
We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovation
To know more about us, have a look at our values
How to apply?
Please follow the process here
If any questions, you can email