Social Media and Online Reputation Management - Elandsfontein, South Africa - Boardroom Appointments

Boardroom Appointments

Verified Company

Elandsfontein, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

A salaried position exists for a
Social Media & Online Reputation Management Specialist at the Elandsfontein Head Office
. Applications are invited from
suitable persons who meet the required qualifications and experience.

PURPOSE OF THE JOB

The Social Media & Online Management Reputation Specialist will stay on top of the social media trends. The utmost role and responsibility of the
Social Media & Online Management Reputation Specialist is to create and maintain a favorable brand image of the company and its products. The incumbent is in charge of every social media account of the companys brands and monitors how the brands are engaging with the audience, along with other pertinent metrics. This person will assist and implement paid media ads on these social media channels and furthermore, will handle the negative publicity on various review and rating platforms and websites.

To co-ordinate and assist in the management of social media channels, including Facebook, Instagram, LinkedIn, YouTube, amongst others, and manage social community management to ensure a professional brand presence on these social media platforms.

Amongst the responsibilities, the role will help keep up with online reputation, support the Marketing team and track media performance.

MINIMUM REQUIREMENTS

Educational Qualifications

Matric (Grade 12)
Bachelors degree or National Diploma in Digital Marketing, Business Management, Communication, or related field

Experience

Proven 5+ years of experience in Social Media Management and/or Digital Marketing management and Paid Media Management in a fastpaced environment
Experience either within social media agencies or within digital/social media departments in creative and strategic brands
Experience in Facebook Business/Ad Manager/ LinkedIn Campaign Manager, YouTube Studio
Experience in social media listening, insights tools, analytics, reporting
An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings, and reviews, etc.
Experience in leveraging social media with consumer support, and working with consumer support teams

MAJOR RESPONSIBILITIES AND KEY RESULTS AREAS

Social Media Marketing

Extensive experience working with Facebook, Instagram, LinkedIn, Twitter, and YouTube
Creation, implementation and scheduling of content calendars across social channels, namely Facebook, Instagram and LinkedIn
Oversee the development of creative/assets and copywriting for social channels
Facebook Page management of various brands
Indepth knowledge of Facebook Business/Ads Manager
Set up, manage, and optimise paid media campaigns across various social channels, namely Facebook and LinkedIn, and drive results using paid media on these channels
Optimise and manage Facebook Chatbots
Create specific strategies and objectives, help formulate and execute plans, manage the implementation thereof and report on objectives and ROI.
Assist with analysing data from the various platforms, providing feedback and ensuring the implementation of any new strategies
Extensive knowledge in digital and social analytics
Manage Social Media Interactions and Leads via the CRM platform
Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns.
Identify emerging social and digital trends and communicate this with the rest of the team
Collaborate with Digital Marketing Manager and other teams, like marketing, sales, and customer service
Copywriting (would be an advantage)
Content Marketing (would be an advantage

Community Management

Daily monitoring and community management of multiple social media accounts.
Provide Social Customer Service by responding to queries, complaints/compliments in a professional and timeous manner on social media and online platforms, namely Facebook, Google, HelloPeter and other platforms
Manage reporting so to analyse the data from the various platforms, and provide feedback to the Digital Marketing Manager

Online Reputation Management

Actively monitors mentions of the brands on social media and other digital platforms
Proactively engages on such platforms and assists in building positive brand perception and reputation
Custodian of ORM tools and creates and manages reporting using such tools
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Implement ongoing education to key stakeholders to remain highly effective.
Identify threats and opportunities in usergenerated content surrounding the company. Report notable threats to appropriate management.
Perform competitor reviews and share with appropriate manag