Paid Media Specialist - Cape Town - Greys Personnel

    Greys Personnel
    Greys Personnel Cape Town

    2 days ago

    Greys Personnel background
    Description

    Job Summary

    We are seeking a highly skilled Paid Search Marketing Specialist to join our team at {company}. The successful candidate will develop and implement effective paid search strategies to achieve business objectives, drive website traffic, and maximise ROI.

    Key Responsibilities:

    • Paid Search Strategy Development: Develop and implement effective paid search strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and maximising ROI.
    • Conduct keyword research, competitor analysis, and audience targeting to optimise campaign performance and identify new expansion opportunities.
    • Create and manage paid search campaigns on multiple platforms, including Google Ads, Bing Ads, Instagram, and Facebook.
    • Monitor campaign performance, analyse data, and provide actionable insights and recommendations for continuous improvement.
    • A/B test ad copy, landing pages, and other elements to optimise conversion rates and improve overall campaign effectiveness.
    • Manage budgets, bids, and ad spend allocation to ensure optimal performance and efficient use of resources.
    • Stay up-to-date with industry trends, best practices, and algorithm updates to maintain a competitive edge in the paid search landscape.
    • Collaborate with cross-functional teams, including marketing, design, and development, to align paid search efforts with overall business goals and objectives.

    Requirements:

    • Bachelors degree (or equivalent qualification) in Marketing, Advertising, Business, or a related field.
    • Minimum of 2 years of experience in paid search marketing, with a proven track record of managing successful PPC campaigns.
    • Proficiency in Google Ads, Bing Ads, and other paid search platforms.
    • Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.
    • Excellent communication skills, with the ability to effectively communicate campaign performance, insights, and recommendations to stakeholders.
    • Detail-oriented with a focus on accuracy and quality assurance.
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