Brand & Marketing Designer - Stellenbosch, WC Western Cape - Skoon

Description

ABOUT US:
We are a people-first beauty company on a mission to give everyone a voice through skincare. We create physical, digital, and offline experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate with us.  We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.
We are a high-end skincare and lifestyle brand tha t caters to consumers' need for non-toxic and luxury-based products. The brand has a loyal customer base and is planning for rapid global expansion over the next three to five years, through a robust omnichannel go-to-market strategy, both locally & abroad.
As the Brand & Marketing Designer, you will be the creative engine behind our visual storytelling across digital, print, packaging, and product experience. You'll lead the design strategy and execution that elevates our e-commerce presence, reinforces brand consistency, and enhances customer engagement across all touchpoints. This is a pivotal role where design meets strategy, and creativity drives commercial performance.

ROLES AND RESPONSIBILITIES:
1. Brand Creative Leadership

• Own and evolve the visual identity of the company across digital and physical channels.

• Conceptualise and execute creative campaigns that support product launches, seasonal moments, partnerships, and activations.

• Guide junior designers and/or freelancers, providing feedback and quality control.

• Regularly refresh the brand's creative toolkit with new layout systems, treatments, and content pillars.

• Support the marketing and e-commerce team with content ideas that convert while remaining brand aligned.

• Maintain and update our visual brand guidelines and ensure consistency across all consumer and trade-facing materials.

2. E-Commerce Design & Optimisation

• Design intuitive, high-converting UX/UI assets for the the company website and mobile experience.

• Create product pages, landing pages, promotional banners, and digital merchandising tools that align with brand standards and e-commerce best practices.

• Collaborate closely with the brand manager and digital marketing team to A/B test design elements and improve conversion rates.
3. Marketing & Content Support

• Develop campaign identities, social media templates, emailers, and content graphics with a strong eye for storytelling and engagement.

• Design assets for paid media (Facebook, Instagram, Google, etc.) and work closely with the media paid team to ensure optimal creative performance.

• Support influencer, retail, and event activations with branded assets and packaging as needed.
4. Packaging & Product Design

• Lead the design and evolution of the company's packaging, from concept through to final DTP and production.

• Work with suppliers and print partners to ensure quality and consistency across batches and regions.
5. Concept & Mood boarding

• Develop seasonal and campaign-specific creative concepts that align with brand strategy and product priorities.

• Create mood boards, visual references, and creative treatments for brand campaigns, shoots, and packaging launches.

• Pitch concepts to internal stakeholders and guide vision from ideation to production.
6. Art Direction & Campaign Execution

• Lead creative direction for all visual brand output, including still photography, video, motion, and social content.

• Collaborate with internal and external photographers, videographers, stylists, HMU artists, and creative teams to bring concepts to life.

• Direct and oversee photoshoots—both in-studio and on-location—including composition, lighting, product styling, model direction, and post-production.
7. Creative Production Management

• Lead pre-production processes: casting, location scouting, shoot logistics, creative decks, and shot lists.

• Manage creative calendars and ensure deadlines are met while maintaining top-tier creative standards.

• Own quality control for all campaign deliverables across print, digital, e-commerce, retail, and social media.

ESSENTIAL REQUIREMENTS:

• Degree or diploma in Graphic Design, Visual Communication, or similar.

• 2+ years of experience in brand and digital design—ideally within beauty, wellness, or lifestyle brands.

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if skilled in Figma, After Effects, or motion design.

• Strong e-commerce design portfolio, with examples of high-impact product pages and campaign-driven content.

• Proven ability to translate brand strategy into world-class visuals that resonate with premium audiences.

• Excellent understanding of design for digital (mobile-first), packaging, and print.

• Proven success leading and delivering 360° brand campaigns, from concept through to execution.

• Deep understanding of branding, storytelling, content strategy, UX/UI principles, and production processes.

• Proven experience in leading photoshoots and/or video production—from brief to post.

• Solid understanding of visual storytelling, consumer behaviour, and creative content strategies for e-commerce and social.

• Knowledge of photography, lighting, retouching, and production workflows.

Soft Skills & Style

• Visionary thinker with an eye for what's now and next in beauty, fashion, and culture.

• Brand-first thinker who sweats the small stuff and obsesses over aesthetics.

• Confident leader and collaborator, capable of mentoring junior creatives and cross-functional teams.

• Commercially aware with a deep understanding of how design drives engagement and sales.

• Highly organised, deadline-driven, and comfortable juggling strategic vision with hands-on design work.

• Passionate about skincare, sustainability, wellness, and design innovation.

BENEFITS
1. The opportunity to play a key role in the growth and management of one of South Africa's most exciting small enterprises.
2. Opportunity to grow in Brand & Storytelling and gain cross-functional experience
3. Opportunity to stamp your signature (add value) on the processes and systems put in place
4. Working with a small SME that allows for creative thinking and innovative leadership
5. Remote/flexible, at your discretion, subject to acceptable work performance