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  • Senior Director, Demand Generation - Wes-Kaap - Findojobs South Africa

    Findojobs South Africa
    Findojobs South Africa Wes-Kaap

    3 weeks ago

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    Description

    Senior Director, Demand Generation

    The Senior Director, Demand Generation will lead the development and execution of comprehensive demand generation strategies across multiple channels to drive market demand, generate high-quality leads, and fuel revenue growth for Cendyn.

    Key Responsibilities

    • Strategy Development: Oversee the development and implementation of innovative demand generation strategies aligned with company objectives in collaboration with Corporate Marketing Leadership.
    • Team Leadership: Lead and mentor a team of demand generation specialists to ensure successful campaign execution and team growth.
    • Sales Alignment: Collaborate closely with sales leadership to align demand generation activities regionally with company revenue targets.
    • Campaign Execution: Oversee the design and execution of multi-channel marketing campaigns, including email, social media, paid advertising, communications, SEO, events, webinars, and content marketing.
    • Lead Qualification: Oversee lead qualification, scoring models, and nurturing programs in Salesforce and Pardot to identify and engage high-quality leads.
    • Communication Strategy: Oversee communication strategy and lead on strategy with Cendyn's comms agencies.
    • Data-Driven Decision Making: Analyze all Demand Generation campaign performance metrics using data analytics tools to measure campaign performance, optimize strategies, and make informed strategic decisions.
    • Marketing Technology: Oversee the marketing technology stack and recommend tools to achieve company objectives.
    • Budget Management: Oversee demand generation budgets and forecasts.

    Requirements

    • Education: Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
    • Leadership Experience: Extensive hands-on leadership experience in demand generation or related field, preferably in either Hospitality or B2B SaaS environment.
    • Technical Skills: Proficiency in marketing automation platforms and CRM (Pardot and Salesforce preferred).
    • Analytical Skills: Strong analytical skills and experience with data visualization tools (Domo or Salesforce Analytics preferred).
    • Soft Skills: Excellent leadership, communication, and collaboration skills.
    • Industry Knowledge: Deep understanding of B2B sales and marketing processes and the buyer's journey.
    • Digital Campaigns: Experience in managing paid campaigns on platforms like Google, Facebook, and LinkedIn.

    Key Competencies

    • Strategic Thinking: Strategic thinking and problem-solving abilities.
    • Adaptability: Adaptability and willingness to learn new technologies.
    • Project Management: Strong project management and organizational skills.
    • Cross-Functional Collaboration: Ability to work cross-functionally and manage multiple priorities.

    Work Environment

    This is a full-time position operating in a remote environment. This role may require up to 15% of travel, which may be overnight and outside of regular business hours.

    EEO Statement

    Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Cendyn complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Cendyn expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.


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