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  • Digital Marketing Specialist: Platforms - Gauteng - hearX Group

    hearX Group
    hearX Group Gauteng

    2 weeks ago

    Default job background
    Description

    Job Title: Digital Marketing Specialist - Platforms

    Gauteng, Pretoria Location

    Key Responsibilities

    • Leverage digital marketing expertise to lead and manage various aspects of campaigns across platforms and channels, driving business objectives.
    • Collaborate with the digital marketing lead, marketing team, and external teams to ensure creative and strategic alignment, performance improvement, and end-to-end campaign implementation.
    • Manage agency relationships for all digital campaigns as required and support retail and e-commerce specific initiatives.
    • Provide administrative support for digital marketing, generating insights from market trends, competitors, and campaign performance to inform strategic direction.

    Required Qualifications

    • Bachelor's degree in Marketing Management or a related field

    Diplomas/Certificates (Desirable)

    • Postgraduate Degree or Diploma in Marketing Management
    • Digital Marketing Certification

    Experience Requirements

    • 5 years of experience in Business to Consumer marketing
    • International market experience
    • Creating, monitoring, and optimizing digital campaigns on Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
    • Reporting and navigating GA4 analytics
    • Analyzing and reporting campaign data
    • Setting up and testing goals and conversion tracking
    • Sales, Retail, or Business Development background

    Seniority Level

    • Mid-Senior level

    Employment Type

    • Full-time position

    Industry

    • Wellness and Fitness Services

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