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    • Seo/Paid Media Specialist - Gauteng - Findojobs South Africa

    Findojobs South Africa
    Findojobs South Africa Gauteng

    1 month ago

    Default job background
    Description
    As a Paid Media and SEO Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms. The role requires expertise in paid media campaigns, SEO, and content optimization to drive engagement and conversions in the South African market.

    **Key Responsibilities:**
    Campaign Strategy & Management : Develop, execute, and manage paid media strategies across Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok and X (Twitter) Ads, Native Advertising (Outbrain, Taboola), and align with business goals and customer journey insights in the South African digital landscape. Set clear KPIs for all paid campaigns and continuously monitor and adjust performance.
    Ad Creation & Optimization : Design and write compelling ad copy that resonates with South African consumers to drive engagement and conversions. Conduct A/B testing on creatives, landing pages, audience segments, and bidding strategies. Work closely with the content team and graphic designers to create visually appealing ad assets that align with local consumer behavior.
    Performance Tracking & Analysis : Utilize analytics tools to track performance: Google Analytics (GA4), Google Tag Manager, Facebook Business Manager & Ads Manager, and Google Data Studio for reporting. Monitor key metrics such as impressions, clicks, CTR, CPC, CPA, ROAS, and conversions. Identify opportunities for campaign scaling and optimization specific to South African consumer trends.
    SEO Strategy & Execution : Develop and implement a data-driven SEO strategy to improve organic search rankings and increase website traffic in the South African market. Conduct comprehensive SEO audits to identify technical and on-page optimization opportunities. Perform thorough keyword research and competitor analysis to identify high-value search terms relevant to the local audience.
    Content Optimization : Work with content creators to ensure all website and blog content is SEO-friendly and locally relevant. Optimize existing pages by improving metadata, internal linking, and readability. Ensure content aligns with Google's E-E-A-T principles. Implement schema markup and rich snippets to enhance SERP visibility for South African searches.

    **Requirements:**
    Educational Background : Bachelor's degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).
    Experience : 3-5 years of hands-on experience managing paid media campaigns and SEO initiatives. Proven track record of successful PPC campaign management with measurable results in South Africa. Strong SEO expertise, including technical SEO, on-page optimization, and link building. Experience with marketing automation tools and CRM platforms (HubSpot, Salesforce, or similar).
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