Copywriter - Cape Town, South Africa - GVI

GVI

Verified Company

Cape Town, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Start Date:
January 2024

Reports to:
Communications Manager

Working location:
Remote (or hybrid in Cape Town)

Salary:
Between R R34 000 per month (negotiable based on experience)

Are you looking for a role that combines your skills in communications and writing with your passion for travel, conservation and community development? GVI is hiring a mid-level Copywriter who will contribute tight and engaging short form content to take our marketing, communications and outreach to the next level.

If you're looking for a role where you can make a positive impact in the world using your writing skills and experience, look no further

GVI is an international award-winning social enterprise. We offer a variety of impactful conservation and community development programs for participants to join in 13 countries.

Our programs are all aligned to the United Nations Sustainable Development Goals, and led by our teams and experts from the communities where we operate.

This role is for someone who's creative, super organised, capable of being a team player and working independently, likes to 'get stuff done' and contribute to meaningful work.

Goal

The Copywriter crafts tight, creative, and high-quality content that resonates with GVI audiences who are interested in travel, conservation, community, meaningful impact and international volunteering.

They also produce content with a clear, compelling call to action.

By writing clear, engaging and brand-consistent short form copy, the Copywriter supports the Communications Managers across a variety of digital channels, marketing campaigns and other promotional materials.

This role helps to drive strategy, communications and marketing goals across the GVI Group of brands.

Specific responsibilities

Content creation and optimisation:
Write engaging, witty and tight copy for our target audiences (Gen Z and Millennials especially), with a specific focus on short-form copy with a clear CTA.
Create and optimise for website conversion, outstanding, engaging content for various marketing channels including website pages, paid media search and display campaigns, promotions, newsletters and other marketing collateral when required.
Use SEO experience to review, revise, and update existing content to improve our visibility in search engine rankings.
Support the communications managers and outreach team in the conceptualisation and creation of marketing and outreach campaigns.
Edit and provide quality assurance on deliverables from the communications and outreach teams.
Demonstrate attention to detail while working on spreadsheets and interpreting analytics if required.
Proactively drive professional development and innovation:
Actively engage in discussions around topics and trends pertinent to our brand such as climate change, conservation, social development, international volunteering ethics, language, race and identity, Gen Z and youth culture.
Able to effectively use AI in content creation.
Stay abreast of emerging trends in SEO.
Collaborate using remote work and digital communication tools (such as Trello, GoogleSuite, MailChimp and Figma) and Google Suite for clear communication. Assist with blog processing and uploads on Wix and WordPress.

Attributes and experience

36 years of experience in a writing role, ideally including agency and paid media experience.
Experience writing copy for a variety of platforms including newsletters, paid search, paid social, websites, social media, and SEO.
A portfolio demonstrating ability to create engaging copy across a variety of channels.
An adaptable mindset, with enthusiasm to respond swiftly and effectively to changing trends and AI in the digital marketing landscape.
Organised and proactive, with an efficient approach to tasks and responsibilities.
Eager to grow and expand their knowledge and skills.
A clear and open communicator who can offer constructive challenges and support, maintaining a straightforward and positive attitude.
Willing to step outside their role to support the team when necessary, especially in highpressure situations.

Why GVI?
When you join GVI, you're not just an employee - you're part of a dynamic community.

You'll have access to GVI's Online and Impact Academy's cutting-edge training, and if you're part of our central support team, you can work remotely from anywhere in the world, including GVI hubs in 13 locations Our People Team even includes an in-house psychologist and trauma counsellor to support your well-being.

Additionally, we offer:

Half days off on the first Friday of each quarter
Collaborative, flexible culture
Transparency hear directly from the CEO consistently
We laugh a lot, genuinely care about and support each other (and do the occasional dressup)