Therapeutic Area Lead - Johannesburg, South Africa - Ultra Personnel

Ultra Personnel

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Matric and University Degree in science or business marketing or clinical research is essential
MBA will secure
Over 5 years sales and marketing experience within the pharmaceutical industry, including 3 years in management position
Strong leadership skills to direct a team of sales and marketing staff
Well-developed planning and resource allocation skills
Strong communication and negotiation skills
Sensitive to the pharmaceutical market and strong analytical skills
English and any other additional business language required
Achieve Top & Bottom-Line Objectives for the TA in Country
Achieve Market Share and Market Share Growth for the TA in country
Achieve KOL and Awareness Targets
Achieve Talent Pipeline Objectives (attract, select, retain, and export)
Provide timely Sales budgets and forecasts
Role model the code of conduct and adherence to compliance
Execution and delivery of patient integrated plans and objectives
Support and assist with appropriate preparation, deployment and performance tracking of launch brands in countries, in collaboration with the corresponding function, in the Operations and Medical teams

Advise TA Head and Brand teams on launch sequencing, cross-country and cross franchise resource allocation across countries and help to identify business opportunities and mitigate risks.

Supports key marketing process implementation e.g., Go-to-Market, launch planning and preparation, contribution to above-country events
Execute new launch success by driving early access programs and targeted segmentation throughout the different channels
Provide support to countries ensuring that the local teams understand and use the marketing best in class processes and tools
Develop strong and productive relationships with the relevant Country KOLs in the countries

Support and develop the overall performance of the promoted & nonpromoted product portfolio by utilizing different trade channels, i.e wholesalers, hospitals, pharmacies, etc.

Create innovative channel management projects
Integrate community-based approach into that thinking
Ensure proper level of products in the market in collaboration with Supply Chain so that the products are served to patients within the boundaries of the country on time
The delivery of TA objectives through effective leadership and management of country sales teams and effective working relationships with relevant internal functions
In collaboration with the brand team to implement IPS operational plan and integrated marketing strategy through the gathering and analysis of key insight, taking into account competitor gap analysis, market predictions, financial plans Contribute bottom-up to the IPS formation
Ensure best in class training of the Field Force in the therapeutic area and in-field coaching
To determine in conjunction with the relevant stakeholders the appropriate portfolio mix/focus based on optimal resource allocation, internal capability, market fit, competitive dynamics and corporate expectations
To manage through the marketing/product management team the annual operating planning process.

To ensure the team identify critical success factors and develop well through marketing programmes core to addressing CSFs and implementing approved product strategies within agreed budgets.

To ensure plans/strategies accommodate the changes taking place in the market and respond to customer needs
To be fully conversant with the customer/market-place, key dynamics and policies in addition to an up to date knowledge of key competitors and their likely strategies
Reporting of adverse events proclaimed by physicians, pharmacists, patients and all other parties to Drug Safety & Epidemiology Department in time and in compliance to relevant zSOP