CRM Co-ordinator - Cape Town - Mukuru

Mukuru Cape Town

1 week ago

Accounting / Finance

Description

CUSTOMER RETENTION STRATEGIES COORDINATOR

Mukuru is seeking a highly skilled and experienced CRM Coordinator to join our Customer Experience team in Cape Town.

This exciting role will focus on driving customer retention strategies through customer-centric touchpoint journeys, improving efficiencies, and reducing attrition in our business.

Main Responsibilities:

Collaborate with the CRM & Direct Marketing Manager and broader Customer Experience team to map out direct marketing campaigns across all direct channels.
Apply sound knowledge of customer segmentation to drive customer growth strategies.
Manage the customer direct marketing calendar and current campaigns.
Design and implement quality assurance for all work.
Create effective SMS copy.
Establish and manage campaigns.
E nsure timely communication in-line with the direct marketing calendar.
Assist with setting up and reporting on customer surveys.
Identify gaps in the communications journey and work with stakeholders to create new campaigns.
Analyze and report on various campaign objectives.
Liaise with the marketing team on outbound campaigns and briefing processes.
E nsure campaigns comply with best practices and legal requirements.
Maintain high accuracy and quality for all campaigns.
Monitor competitor activity.

Key Requirements:

Grade 12 or equivalent (Essential).
Degree or relevant marketing qualification.
Minimum 1 year's experience in a CRM role.
Experience working on or developing customer lifecycle programs.
Experience with triggered communication and complex segmentation.
Experience with CRM tools and content management systems.
Advanced MS Office skills.
Strong understanding of data management and governance.
Excellent interpersonal skills and ability to work within cross-functional teams.
Able to balance detail-oriented tasks with strategic thinking.
Flexible and able to adapt quickly to changing priorities.

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