Marketing Coordinator - Cape Town, South Africa - ROWDY Bags

Description

Job Description:
Marketing Coordinator - Leather Bag Manufacturer and Retailer

Location:
Cape Town, South Africa


Type:
Full-Time


About Us:
We are a prominent leather bag manufacturer and retailer based in Cape Town, South Africa. We pride ourselves on creating high-quality, artisanal leather bags. With a focus on sustainable practices and innovative designs, we have gained recognition both locally and internationally.

We are currently seeking a dynamic and creative Marketing Coordinator to join our team and contribute to our brand's growth.

Role Overview:

As the Marketing Coordinator at our company, you will be responsible for executing and coordinating various marketing initiatives to enhance our brand presence and engage our target audience.

Your role will encompass a wide range of tasks, including crafting compelling copy, designing visually appealing content, managing social media platforms, collaborating with other companies, and driving improved conversion rates on our ecommerce store in close partnership with our digital marketing agency.

Key Responsibilities:

• Develop and schedule 812 social media posts per month across various platforms, aligning with our brand's aesthetics and voice.
• Design 7 paid media advertisements, including copywriting, to support our promotional efforts.
• Assist with ad hoc photography and design tasks, contributing to visual assets for marketing materials.
• Collaborate with external partners for cobranded collaborations and activations, maximizing brand exposure.
• Work closely with our digital marketing agency to drive improved conversion rates on our ecommerce store through datadriven strategies and optimizations.

Experience and Qualifications:

• Minimum of three years of experience in copywriting, graphic design, or a related field, ideally within the retail or fashion industry.
• Proficient writing skills in English, with the ability to craft persuasive and engaging copy for various marketing channels.
• Strong eye for design, demonstrated through a portfolio of previous design work.
• Experience with design tools such as Adobe Creative Suite (Photoshop, Illustrator) and Figma is a plus.
• Fluency in Afrikaans is a plus, enabling effective communication with a broader audience.
• Excellent organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously.
• A proactive and selfmotivated individual who thrives in a collaborative team environment.
• Passion for fashion and an understanding of current industry trends.

Benefits:

• Competitive salary based on experience and qualifications.
• Opportunity to work with a renowned brand in the leather goods industry.
• Collaborative and supportive team environment.
• Exposure to innovative marketing strategies and campaigns.
• Potential for growth within the company.
• Potential for international travel

Application Deadline:
Friday 1st September


Salary:
R17, R25,000.00 per month


Ability to commute/relocate:

• Cape Town,

Western Cape:
Reliably commute or planning to relocate before starting work (required)


Application Question(s):

• Are you proficient in both written and spoken English, with the ability to craft persuasive and engaging marketing copy?
• Do you have experience using design software such as Adobe Creative Suite (Photoshop, Illustrator) and Figma?
• Can you provide a portfolio showcasing your previous design and copywriting work relevant to the role?
• Are you comfortable managing multiple tasks, working collaboratively in a team, and taking a proactive approach to projects?
• Are you available to work fulltime in Cape Town, South Africa, and join our officebased team?
• Can you provide references from previous employers or clients that can attest to your copywriting, graphic design, and marketing skills?

Experience:

• Copywriting: 3 years (preferred)

Graphic Design: 3 years (preferred)


Application Deadline: 2023/09/01