Marketing Specialist Digital Campaign Management - Bellville, South Africa - CV (Christian Vision)

Description

Christian Vision SA is looking for a full-time Digital Campaign Manager with a passion for evangelism and a heart for ministry to drive growth and innovation through our digital
marketing efforts across a wide variety of channels.

About us
Christian Vision (CV) is a global Christian charity with evangelism at our heart.

Founded in 1988 by Lord Robert Edmiston, CV's strong desire is to serve and equip Christians, and the local church, in their evangelistic endeavours.

To this end, we work to see impact in three key areas:

• Introducing people to Jesus;
• Mobilising Christians to evangelise; and
• Resourcing the Church with free digital content and knowledge.

Job Overview

Specific Responsibilities

• To create, run, monitor and optimise Facebook, Instagram, YouTube, Google Search and

Google UAC campaigns in English and other African languages.

• To allocate marketing budget towards achieving KPIs and goals (weekly, monthly,

quarterly and annual).

• To leverage analytics to track and interpret data sets to understand campaign

performance, identify optimisation opportunities, drive decisions, and measure outcomes.

• To provide data validation and campaign reporting. Clearly report results, key learnings

from campaign tests, and propose recommendations based on analytical insights.

• To innovate using AI, chatbot, and other emerging technologies.
• To conduct research on target audiences as well as emerging digital techniques and

technologies to introduce people to Jesus.


General Responsibilities
Fulfil other duties, as common to all employees and as directed, within parameters outlined in
both the mission and vision statements


This includes:

• To be available for personal and spiritual growth opportunities.
• To proactively maintain a positive attitude.
• To adhere to all regulations, CV policies, procedures and guidelines.
• To undertake professional development as required.
• To adhere to all occupational health and safety requirements of CV.
• To keep confidential the affairs of CV and its employees.
• To represent CV in a positive manner.
• To keep abreast of the latest methods and technologies.

Skills/ Experience/ Education

• Highly skilled and competent in the use of Facebook Ads Manager and Google AdWords.
• Experienced in Google Analytics, Google Data Studio, Statsbot, Sprout Social and

Supermetrics.

• Has experience in performance marketing campaigns (cost per view, response, lead

campaigns, etc.).

• A bachelor's degree or other qualification in marketing, advertising or a related field is

preferred.

• A 3+ year track record of participating in successful campaigns.