Senior Specialist Brand Marketing Africa - Cape Town, South Africa - Adidas

Adidas

Verified Company

Cape Town, South Africa

3 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Purpose & Overall Relevance for the Organization:

To effectively execute the Emerging Markets South strategy for Africa ensuring that local nuances and priorities are considered, planned and followed through. To work closely with the Manager Brand Communications and Africa team and act as the specialist for marketing campaigns and initiatives, ensuring consistent deployment of strategy throughout relevant countries and delivering on all brand KPIs.

Key Responsibilities:

Plan and drive the execution of the local Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant.
Work closely with the brand comms manager to execute and follow through on brand campaigns in the local markets.
Support the ideation and creation of high quality, market relevant retail elements across the different Africa stores.
Support in the building of a locally relevant SPOMA and EIM partner portfolios in the different Africa markets.
Manage trade marketing responsibilities in alignment with Emerging Markets South Omni Manager
Support partner relationship management & strategy development. Including the scouting and securing of new, culturally relevant partners.
Creation of a digital advertising campaigns for markets with ECOM channels.
Work closely with Emerging Markets South Marketing team and line manager to develop and drive an aligned brand strategy for required countries.
Close collaboration with Africa Export team to ensure marketing initiatives supports the strategic business plan and delivers against the set KPI's.
Effectively manage external agencies to support the execution of the brand strategy.

KPI's:

Country Net Sales and Margin
Market Share in key categories
Brand Awareness and sentiment
Media and PR performance KPI's
Key partner activations

Key Relationships:

Emerging Markets South Africa Export Team
Manager Brand Comms Africa
Emerging Markets South OMNI Marketing Team
Emerging Markets South Africa Export Franchise Excellence Manager
Emerging Markets South Africa Export VM Excellence Lead
External Agencies

Knowledge, Skills and Abilities:

Solid Understanding of brand communication, marketing mix (media, events, sponsorship, trade marketing, PR) with a global brand or retailer (sporting goods/lifestyle preferred).
Deep understanding of local market, brand landscape and youth culture.
Advance user of MS office suite of products.
Solid collaborative skill set and passion for marketing and retail.
Experience in working in a complex matrix organization.
Strong presentation and influencing skills.
Experience managing external agencies and partners.

Requisite Education and Experience / Minimum Qualifications:

University degree in Marketing
Minimum of 35 years equivalent professional experience, ideally in Marketing with a focus on Brand Management
Fluent in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
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