Brand Manager I - Johannesburg - Clicks Group Limited

    Clicks Group Limited
    Clicks Group Limited Johannesburg

    1 week ago

    Clicks Group Limited background
    Accounting / Finance
    Description

    An exciting opportunity has become available for a Brand Manager to join the Sorbet Marketing Department at Clicks Group Limited. Based in Johannesburg, this role will report to the Marketing Manager and play a crucial part in driving business growth through effective marketing campaigns.

    Key Objectives

    • To deliver successful marketing campaigns that drive revenue growth for the Sorbet brand by unlocking new opportunities and attracting new customers.

    Responsibilities

    • Campaign Development: Drive and support the annual promotional calendar, ensuring all campaigns are delivered on time and meet their objectives as per the Marketing operating plan.
    • Brand Alignment: Manage the alignment of all marketing elements to ensure they are delivered and aligned with the Brand identity, including TV campaigns, in-store activations, social media platforms, and website/online campaigns.
    • Marketing Budget Management: Manage marketing budgets to ensure all campaigns are implemented cost-effectively over the short and medium term.
    • Stakeholder Relationships: Build positive relationships with internal stakeholders (merchandise, stores, advertising agencies, and leadership teams) and external stakeholders (suppliers, online, production, etc.) to deliver marketing communications that meet customer expectations.
    • Brand Integrity: Maintain brand integrity and evaluate the impact of all branding decisions against the brand strategy.
    • Market Trends: Continuously monitor marketing trends and make recommendations to keep the brand relevant to consumer needs.
    • Performance Measurement: Measure and report on promotion and marketing performance, recommending enhancements to deliver results.
    • Campaign Implementation: Conceptualize, design, deliver, and implement marketing communications campaigns that meet business objectives and align with the brand.

    Requirements

    Formal Qualification:

    • Must have a Marketing Degree/Diploma

    Experience:

    • A minimum of 3-5 years of marketing management experience in a retail environment
    • At least 2-3 years of Brand Management experience
    • Proven experience in Stakeholder Management
    • 1-2 years of Digital Marketing experience

    Knowledge and Skills:

    • In-depth knowledge of the media and advertising environment
    • Understanding of product marketing fundamentals and merchandise deliverables
    • Competitive awareness to drive differentiated customer offerings
    • Strong strategic marketing skills
    • Customer research and analysis skills
    • Marketing and planning skills
    • Strategic thinking
    • Project management skills
    • Digital marketing skills
    • Leadership and people management skills
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