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  • Web3 Social Lead - Cape Town - Crypto Directories

    Crypto Directories
    Crypto Directories Cape Town

    1 week ago

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    Description

    The Role

    A dynamic and creative writer is needed to lead comprehensive social media strategies for clients and the company's own brand in the Web3 space. This role is perfect for someone who thrives on creativity, enjoys taking ownership of the social media process, and works closely with a talented team.

    Key Benefits:

    • Creative Ownership: Lead the entire social media strategy from start to finish.
    • Collaboration: Work alongside a passionate team to drive innovative campaigns and content.
    • Growth Opportunities: Be at the forefront of the Web3 space, where expertise is highly valued and continually challenged.
    • Client Engagement: Build strong relationships with top-tier Web3 clients.

    Responsibilities:

    1. Owning the end-to-end social media writing process for each client.
    2. Driving the social media design strategy for each client.
    3. Leading and mapping out the social content creation strategy and calendar.
    4. Executing content creation in line with marketing and business announcements.
    5. Collaborating with internal teams to deliver impactful multi-channel marketing and communications campaigns.
    6. Analysing customer insights, trends, market analysis, and best practices to inform strategy.
    7. Reporting on campaign KPIs and overall return on investment.

    Requirements

    • Minimum 2 years of experience in Web3 content creation.
    • Proven experience developing online marketing and social media strategies for clients.
    • An active Twitter account.
    • Based in the UK, Cape Town, or Lisbon.

    Essential Skills:

    • Strong written and verbal communication skills.
    • Exceptional project management, multitasking, and decision-making abilities.
    • A metrics-driven marketing mindset with a flair for creativity.
    • Experience with marketing automation and social media management.

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