Junior Brand Manager - Johannesburg, South Africa - Danone

    Danone
    Danone Johannesburg, South Africa

    2 weeks ago

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    Description

    Short Intro and About the Job

    Contribute to Everyday Nutrition portfolio by leading and driving the growth of the Kids Portfolio through driving consumer demand and launching margin rich accretive / renovations rooted in consumer insight and need.

    Brand and Portfolio Ownership

  • Own and monitor Kids portfolio (NutriDay Junior and SNAX) sales performance (volume, value, profitability) in
  • line with targets set, with support of Marketing Manager
  • Basic understanding of the P&L with understanding of which levers to activate for growth and/or profitability,
  • with support of Marketing Manager
  • Understand key data sets (sales in; sales out; consumer know-how; trends and growth platforms) to derive
  • clear insights and "so what" action-oriented recommendations, with support of Marketing Manager
  • Use consumer understanding and brand knowledge to uncover a powerful tension which the brand can take a
  • stand on and therefore answer a consumer need, with support of Marketing Manager
  • Be able to understand and process new information
  • Provide solutions that have been critically thought-through
  • Co-own and drive annual Brand Plan development and excellent execution, thereof, with support of Marketing
  • Manager
  • Be an advocate of the brand and own key brand activities and initiatives with CSP (Trade Marketing), with
  • support of Marketing Manager

    • 10.2. Innovation, Renovation and Product Launches

  • Within identified growth spaces, ensure brand and portfolio answers specific consumer needs, insights,
  • tensions, pain points, using digital and traditional insight tools, with support of Marketing Manager
  • Creates new products, packaging and experiences leveraging the power of semiotics that strengthen and grow
  • brand equity and experience, with support of Marketing Manager
  • Lead innovation project with cross-functional teams (R&I; CSP and Finance) to develop clear, sizeable and
  • consumer-oriented business cases, with support of Marketing Manager
  • Be exposed or be able to craft research (Qual. And briefs that articulate the problem to solve and the
  • required outcome, with clear understanding of both research processes, with support of Marketing Manager
  • Manage Innovation P&L with Finance to shape the most desirable and business accretive P&L, with support of
  • Marketing Manager
  • Understand the Industrial processes and production process related to the innovation to understand
  • opportunities / constraints on product development, with support of Marketing Manager
  • Be an advocate of the innovation and own the trade story with CSP in the successful implementation of
  • innovation launches and Marketing support, with support of Marketing Manager

    • Unlocks Creative and Media opportunities

  • Create the right conditions for creative and media partners' collaboration and uses great storytelling
  • techniques to transform a factual brief into an inspiring story, with support of Marketing Manager
  • Able to provide clear and inspiring briefs to both Creative and Media agency partners to unlock great creative
  • and media solutions to amplify, with support of Marketing Manager
  • Able to provide clear direction and feedback to Creative agencies on reverts, that builds encouragement and
  • allows for forward movement, with support of Marketing Manager
  • Able to or have been exposed to critically assess if creative executions are right for Brand and portfolio, and
  • whether the creative will effectively contribute to the critical KPIs needed for growth, with support of
  • Marketing Manager
  • Have basic Media know-how and able to co-create strong Media plans with S&I and Media Agency, with
  • support of Marketing Manager
  • Have been exposed to and able to critically evaluate overall Media Plans and KPIs presented by Media Agency,
  • with support of Marketing Manager

    • Digital Know-How

  • Understands the digital journey a consumer could follow and builds a strong digital media plan across priorities
  • channels, with support of Marketing Manager
  • Be exposed to able to critically evaluate Digital Plans presented by Media Agency, with support of Marketing
  • Manager

    • Consumer, Shopper & Trade insight

  • Take responsibility to personally listen and connect with consumers
  • Know the difference between the consumer and shopper of the brand and portfolio
  • Convert data from different sources to unlock insights for growth, with support of Marketing Manager
  • Takes the critical insights for growth and articulate the key tasks the brand must do to unlock them, with
  • support of Marketing Manager
  • Be familiar with different trade channels and actively take part in trade visits
  • Be on the pulse of competitor activity

    • Key Stakeholder Management

  • Be an active member of the internal cross-functional team, with frequent engagement to ensure OTIF delivery
  • of projects and deliverables
  • Foster great working relationships with Creative and Media agencies through active leadership to achieve
  • brand deliverables and KPIs
  • Open and trusting relationship with MM with weekly updates on projects and deliverables

    • About You

    ACADEMIC AND TRADE QUALIFICATIONS

  • 3-year Marketing or Business-related degree

    • WORK EXPERIENCE AND SKILLS

  • 1-year general marketing experience, or related fields
  • Brand experience is an advantage
  • Knowledge of FMCG is an advantage
  • Proven presentation skills
  • Project Management skills
  • Proficient in MS Office: Excel, Word, PowerPoint

    • PERSONAL CHARACTERISTICS AND BEHAVIOURAL TRAITS

  • Excellent written and oral communication ability
  • Analytical
  • Able to take initiative
  • Action-oriented
  • Goal-oriented
  • Attention to detail
  • Team player
  • Self-motivated
  • Self-confident
  • Resilient
  • Creative
  • Flexible with ideas within a changing work environment
  • Interpersonal skills
  • Passionate about the products

    • About Us, We offer and What's next

    A job which could easily turn in to a career in Danone. We believe everyone is born with superpowers, something which comes natural to you. We know this uniqueness is something which brings both excellence as well as energy, so we believe in all Danoner's potential and when we build careers based on these superpowers and when we develop everyone's potential to the fullest magic happens. This is how we like to see Talent Management in Danone