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    • Senior Specialist JHB - Johannesburg - ManpowerGroup SA

    ManpowerGroup SA
    ManpowerGroup SA Johannesburg

    3 weeks ago

    Default job background
    Description

    Marketing Execution Senior Specialist

    The role of Marketing Execution Senior Specialist is to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel for an international IT concern.

    Main Responsibilities

    Key Responsibilities:

    • Deliver against marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.
    • Drive demand generation and acceleration through effective planning and execution of marketing activities, programs, and campaigns, including account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.
    • Work across the entire marketing organization to assure optimal return on marketing investment for SAP.

    Strategy Execution

    Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals. Build a tactical Digital First approach, including web, social media, paid search, and paid media. Ensure brand consistency and compliance in all related demand generation and nurturing activities.

    Lead Management

    Access relevant lead reports through self-service or request ad hoc reporting from Marketing Operations teams. Have a strong understanding of internal lead management systems to drive proper lead management and actively engage with team members to improve lead acceptance and progression.

    Data and Performance Management

    Focus on excellence in execution and speed to market when documenting campaign execution, lead management activities, and digital insights. Leverage systems to analyze performance and seek enhancements and improvements to respective stakeholders.

    Market Research/Analysis

    Leverage market research and analysis to understand the target audience and SAP's solutions. Identify relevant data segmentation, adapt messages, and optimize campaign tactics. Proactively leverage market research and analysis to find white spaces to expand reach.

    Asset Development and Management

    Oversight of asset development and dissemination, such as collateral, email, websites, and social content. Assure that all assets are used in market appropriately and resonate with local buyers.

    Agency Management

    Identify, engage, and contract suitable agencies to manage projects, including budget and cost considerations.

    Field Enablement

    Communicate the overall plan to sales stakeholders, marketing colleagues, and partners. Drive rollout of marketing tactics and assets that align with business needs.

    Customer Service and Relationship Management

    Develop a high level of customer focus and proactively participate in customer engagements. Leverage insights to derive and optimize future strategies and identify respective development for teams.

    Experience and Educational Requirements

    Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution. Working in a multi-national company, experience in sales, B2B marketing, and the IT industry.

    Package & Remuneration

    R 44000 - R 45000 per month.

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