Brand Specialist - Johannesburg - Isilumko Staffing (JHB)

1 day ago

Description

Job Purpose:

The Brand Specialist is responsible for developing, executing, and monitoring brand strategies to ensure consistent and positive brand positioning in the market. This role combines strategic thinking with creativity, market analysis, and cross-functional collaboration to build and maintain a brand's identity, reputation, and customer loyalty.

Key Responsibilities

Brand Strategy Implementation, Review & Reporting:

Analyse brand positioning and consumer insights.
Translate brand elements from the global market into plans and go-to-market strategies for the South African market.
Implement branding strategies that are aligned with the company vision and brand global campaigns.
Lead creative development and drive the CTA to the relevant target audience.
E nsure that all marketing material and efforts align with the brand vision and messaging.
Clear understanding of the company's objectives and communicating with relevant key stakeholders.
Monitor market trends, research consumer markets, and competitors' activities.

Integrated Media Planning, Buying & Monitoring:

Collaborative efforts both globally and locally to implement traditional & digital media campaigns that will include most or all of the following: National and local broadcast television in traditional and direct response formats; Radio, Outdoor advertising, Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e., local guerrilla marketing.
Media planning and buying and applying media solutions.
Work with Digital team members to integrate Digital objectives and strategies into overall media plan.
Organise, implement, and control the day-to-day media planning development process, including co-ordination.
Plan traditional media campaign strategy in tandem with interactive media team/agency.
Utilise available traditional media planning tools, other industry research, and clients' historical media activity reports to develop media plans.
Complete assigned areas of the annual media plan(s) in their entirety.
Coordinate projects and media requests and assigned client contacts to determine specific advertising needs, communicating deadlines to relevant stakeholders.
Monitor media campaigns, having periodic campaign performance meetings internally and reporting results.
Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses.

Trade Exchanges:

Manage Media trade exchanges with the relevant stakeholders.

Monitor & Reporting:

Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Oversee new and ongoing marketing and advertising activities.

Requirements:

• Bachelor's degree or diploma in Marketing, Advertising, Communications, or related field and 5 years plus Marketing experience.

• Experience in Media Buying is a plus.

Languages:

• Fluent in English

Essential Skills:

• Strategic thinker with a keen understanding of both creative and data-driven marketing approaches.

• Results-oriented with a focus on optimising performance and maximising ROI.

• Strong attention to detail, especially when coordinating complex, multi-channel campaigns.

• Ability to stay organised, meet deadlines, and manage multiple priorities.

• Passion for staying updated on new trends, technologies, and platforms in the media landscape.

Technical Skills:

• Expertise in media planning, buying, and strategy.

• Experience with programmatic media buying or AI-driven media strategies.

• Familiarity with emerging media trends (e.g., podcasts, OTT, influencer marketing).

Skills & Competencies:

• Computer literacy including MS Word, PowerPoint, and Excel, Outlook.

• Ability to communicate and liaise with internal and external customers.

• Good interpersonal skills.

• Ability to work under pressure.

• Excellent writing skills.

• Customer-focused.

• Attention to detail.

• High work standards.

• Time management.

• Punctual.

• Ability to work independently and as a member of a team.

• Strong organisational skills, including the ability to handle multiple assignments and tasks while meeting deadlines.

• Strong understanding of both traditional and digital media channels and platforms.

• Analytical mindset with the ability to work with data and leverage insights to optimise media plans.

• Strong communication and collaboration skills to work with cross-functional teams.

• Ability to manage multiple projects and prioritise tasks in a fast-paced environment.

• Always present a professional and favourable image.

Personal Profile:

• Strong customer focus

• Self-motivated and disciplined

• Ability to work under pressure

• Ability to communicate at all levels

• Proven verbal, written, and telephonic skills

• Organised and methodical

• Team player

• High degree of flexibility

• Culturally aware

• Resilient and pro-active

Brand Specialist
1 day ago

Isilumko Staffing (JHB) Johannesburg

Job Purpose: The Brand Specialist will develop and implement brand strategies to ensure consistent market positioning, enhance customer loyalty, and support integrated media planning and buying. This role combines creativity, market analysis, and cross-functional collaboration to ...
Brand Specialist
1 week ago

Ananzi Johannesburg

Job Purpose: The Brand Specialist is responsible for developing, executing, and monitoring brand strategies to ensure consistent and positive brand positioning in the market. This role combines strategic thinking with creativity, market analysis, and cross-functional collaboratio ...
Brand Specialist
1 week ago

Ananzi Johannesburg

Job Purpose: The Brand Specialist is responsible for developing, executing, and monitoring brand strategies to ensure consistent and positive brand positioning in the market. · This role combines strategic thinking with creativity, market analysis, and cross-functional collaborat ...
Brand Specialist Johannesburg South
1 day ago

Aim Personnel Johannesburg Full time

Brand Specialist · Must have kitchen equipment sales experience. · Key Responsibilities: · Develop and implement brand strategies to enhance market presence and drive growth. · Ensure consistent and compelling brand messaging across all channels. · Manage brand-related activities ...
Digital Marketing, Branding and PR Specialist
1 week ago

HR Studio (Pty) Ltd Johannesburg Part time

Job Title: · Marketing, Branding, and PR Specialist · Summary: · A creative and strategic Marketing, Branding, and PR Specialist is needed to develop and execute integrated marketing campaigns, build and manage the company's brand identity, and lead public relations efforts to en ...
Digital Marketing, Branding and PR Specialist
21 hours ago

HR Studio Ltd Johannesburg

**Job Summary**We are seeking a dynamic and results-driven Marketing, Branding, and PR Specialist to join our team. This individual will be responsible for developing and executing integrated marketing campaigns, building and managing the company's brand identity, and leading pub ...
Brand Specialist – Johannesburg South – R40 000ctc
1 day ago

Aim Personnel Services Johannesburg

Brand Specialist Vacancy in Johannesburg, South Africa · About the Role · We are seeking a skilled Brand Specialist to join our team in Johannesburg. The successful candidate will be responsible for developing and implementing effective branding strategies that align with our bus ...
3 Days Left: Brand Manager
1 day ago

African Ambition Johannesburg

Brand Manager Location: JHB Basic: R PA We are all about striving for a wholesome consumer experience. We are on the lookout for a brand manager, who will make a customers purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist w ...
Marketing Assistant
1 week ago

Infinity Brands Johannesburg

Job Title: Marketing Specialist · Overview · We are seeking a highly skilled Marketing Specialist to join our team at {company}. The ideal candidate will possess strong planning, organizational and time management skills, as well as excellent social media management and content d ...
Marketing and Communications Coordinator
1 week ago

LIFE Healthcare Group Johannesburg

Marketing and Communications Coordinator · A key role exists for a Marketing and Communications professional at {company}, reporting to the Hospital Manager. The successful candidate will be responsible for strategically marketing the facility, specialists, and services while bui ...
SaaS Sales Specialist
5 days ago

Epsidon Management and Marketing Consultancy Johannesburg

Cybersecurity Sales Specialist · The primary goal of this role is to drive revenue growth by effectively managing business activities in support of sales and generating incremental income aligned with the brand's objectives. · Key Responsibilities · Effective Account Management: ...
Sales and Marketing Specialist
1 week ago

MASA Outsourcing (Pty) Ltd Johannesburg

Sales and Marketing Position · We are seeking a skilled Sales and Marketing professional to help promote our brand in the design and crafting of custom, turnkey solutions for various industries. · Key Responsibilities: · Develop and maintain relationships with existing clients an ...
Regional Sales Manager
3 days ago

Staff Solutions Recruitment Johannesburg

Job Description: · The ideal candidate will have key account management and retail experience within the truck industry. · Training and Development: · Taking control of Group policies and procedures related to dealer business ensures specialist knowledge is available to assist a ...
Programmatic Specialist
5 days ago

Publicisgroupe Johannesburg

Job Title: Programmatic Specialist · The Programmatic Specialist will be responsible for the setup, execution and performance of programmatic media campaigns for agency clients. · Main Responsibilities: · Drive programmatic performance for our clients through setup, execution and ...
External Sales
5 days ago

Infinity Brands Johannesburg

Job Title: External Sales Consultant · Location: Johannesburg, South Africa · We are seeking a highly motivated and enthusiastic individual to join our team as an External Sales Consultant in our electrical retail store. · The ideal candidate will be an ambassador and representat ...
Creative Design Lead
1 week ago

VERA Security, Inc. Johannesburg

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. · Our vision is to make work accessible and people's lives better. We do this by disrupting traditional emplo ...
Media Sales Representative Cape Town,Johannesburg
5 days ago

Xcede Group Johannesburg

Digital Media Sales Representative Role · We are seeking a seasoned sales professional to spearhead our digital media sales efforts. Our innovative platform empowers users to engage, discover, and transact seamlessly without incurring mobile data charges. · Key Requirements: · A ...
Product Design Lead
1 week ago

Mindworx Consulting Johannesburg

High-Quality Design Specialist · We are seeking a highly skilled design specialist to join our team and contribute to the creation of world-class customer experiences across our projects. · Create innovative and high-quality design solutions that drive business results · Provide ...
Marketing Lubricants
22 hours ago

Esteem Recruitment Johannesburg

Marketing Analyst & Specialist Role · We are seeking an experienced marketing analyst and specialist to manage our product portfolio and pricing strategy. The ideal candidate will have over 5 years of experience in marketing analysis and a minimum of 3 years of experience in prod ...
Social Media Specialist
1 week ago

Boardroom Appointments Johannesburg

We are seeking a highly skilled Social Media Specialist to elevate our online presence through innovative and engaging content creation. · Key Responsibilities: · Develop and implement comprehensive social media strategies that drive brand awareness and engagement. · Maintain and ...