Marketing Specialist - Johannesburg, South Africa - Al Nadik Trading

Description

• Ensure strategies are in place for inbound marketing campaigns with specific performance targets and objectives tailored to meet or exceed client business and commercial expectations
• Continuously develop a strong understanding of the products, competition, industry, marketing goals and objectives of each client
• Implement the strategies from the campaign plans and roadmaps
• Proactively and regularly propose best practice / new and improved inbound marketing campaign ideas
• Ensure all client account are well managed
• Measure the effectiveness of campaigns and achieve incremental increases in success
• Draw insight from data regarding user trends and behavior in order to enhance performance context per account
• Produce monthly reports for clients including activity, performance, advice and recommendations
• Work closely with the account management team to ensure they are kept up to speed with progress and results
• Maintain regular contact with clients and provide timely efficient responses to all queries
• To attend and actively take part in client meetings
• Ensure knowledge of the digital industry and changes within inbound marketing is kept up to date and relevant
• Initiate and carry out objective testing of tools, resources and techniques

• Efficiently manage workload and accurately record your time using the company timesheet system
• Share knowledge, insight, best practice, tactics and ideas
• Contribute towards a drive for excellence across the agency

• Digital professional with experience of digital marketing within different industries
• At least one years' experience within a midlevel agency role
• Passion for emerging platforms and knowledge of effective inbound marketing strategies and techniques
• Understanding of how Google and other search engines rank pages
• Understanding of social media platforms including Facebook and Twitter
• Content creation skills
• Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly and distil the most important/relevant information for intelligent strategic development
• Proficient user of Google Analytics and other major third party analytics platforms
• Highly numerate and literate, with the ability to produce top quality written reports
• Blogging experience
• Proactive and highly organised, with strong time management and planning skills
• Able to meet tight deadlines and remain calm under pressure