Digital Marketing Manager - Cape Town, South Africa - ooba

ooba
ooba
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description

The purpose of this role is to grow the value and exposure of the Group through the development and execution of strategic digital marketing initiatives.


Qualifications & Requirements:


  • Relevant degree or equivalent NQF level 6 qualification
  • Financial services experience
  • Strong digital marketing experience
  • 7+ years' handson professional experience with multichannel digital marketing strategies (including planning and execution)
  • Track record of developing and implementing digital marketing communications plans that have produced significant, impactful and measurable ROI results (portfolio of evidence) Track record of success in a B2C and B2B digital marketing environment

Required competencies:


  • Creativity
  • Analysing and forming opinions
  • Cooperation
  • Market orientation
  • Helicopter view
  • Teambuilding
  • Resultsorientated Strategic insight

Skills

  • Data Analysis
  • Content Creation
  • SEO & SEM
  • CRM principles
  • Communication Skills
  • Social Media Design Skills
**Duties & Responsibilities:
Digital strategy development, implementation and execution

  • Set actionable strategic priorities for digital marketing that is aligned with the business objectives and ensures successful implementation and measurement thereof.
  • Provide input into the development of the Group Marketing strategy
  • Develop the Digital Strategy including communications, media, channel, B2B, B2C, ecommerce and CRM
  • Develop and manage substantiated, innovative and consumer driven digital initiatives in order to deliver against the key business targets outlined in the existing marketing strategy
  • Engage and work with agencies to devise strategies to grow ooba's channels' contribution to total sales

Digital channel development

  • Enable business growth and sustainability through the identification and implementation of new digital platforms
  • Develop and implement coowned ecommerce channels
  • Grow and develop ecommerce opportunities to meet customer needs and revenue streams
  • Create relationships with third party aggregators / delivery channels
  • Identify and introduce digital platforms to enhance the overall customer experience
  • Evaluate and suggest appropriate technology to improve ooba employees' experience
  • Evaluate potential digital partnerships to benefit the Brand
  • Support the Group Marketing Manager in developing a long term B2B strategy aimed at driving alternative revenue streams for ooba

Digital communication and media management

  • Support the Group Marketing Manager in creating and implementing the longterm digital communications strategy across all channels
  • Support in the creation and enforcing of digital communication protocols and policies
  • Evaluate and report on the effectiveness of online communication campaigns and revamp where required
  • Evaluate and recruit media service providers
  • Negotiate terms and conditions, retainers and manage SLAs
  • Facilitate digital platform support of the crisis communications team

Business enablement through digital growth

  • Review new technologies to ensure that ooba remains current with regard to developments in digital marketing
  • Review reports and suggest improvements to the ooba website, managing any future redesigns of the website
  • Proactively identify ways in which ooba can incorporate multimedia into its marketing campaigns and communication
  • Work with design, marketing and technical specialists to oversee long term improvement programs including major redesigns, incremental changes and pagespecific testing
  • Maintain a marketing automation infrastructure and implement best practices, including guidelines for internal communication channels, landing pages and campaigns
  • Conduct digital pilots for testing and reporting purposes in order to develop best practices that can be replicated across the organisation
  • Adhere to audit, regulatory and compliance requirements from a digital perspective

Digital revenue generation

  • Collaborate and negotiate with Business unit heads for the use of digital services
  • Create pricing model for the delivery of digital platform services and negotiate SLA's
  • Review digital platforms for Brand standard alignment

Reporting and BI

  • Determine requirements for the appropriate reports and dashboards based on business needs
  • Analyse digital platform and media data Provide insights into digital and media performance
**The above position includes, but is not limited to the above.
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