Customer Executive - Westville, South Africa - RCL FOODS Careers

RCL FOODS Careers

Verified Company

Westville, South Africa

1 week ago

Posted by:

Thabo Mthembu

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Description

At
RCL FOODS we see and do things differently. We think bigger, work smarter and as a team, we collectively work towards achieving our ambition of
"MORE FOOD TO MORE PEOPLE, MORE OFTEN"

We believe that the
CUSTOMER is at the heart of our business, and we are looking for a
CUSTOMER EXECUTIVE to effectively drive the
Wholesale Channel through focused customer insights and strategy; ensuring effective accounts management and customer relationship management to achieve customer and Channel objectives.

In addition, develop business relationships by contracting new customers and expanding volumes/products with existing customers.

Duties & Responsibilities:

Channel Strategy Formulation and Implementation

Formulate short and long-term channel strategies to deliver sustainable, profitable growth by key customers and prioritize services and initiatives by customers within the channel on the basis of demand.

Determine the tone and direction the team takes with customers and work with cross-functional teams to ensure alignment with supply chain initiatives.

Monitor competitors, formulate proactive responses when required, and perform an analysis.
Manage key accounts at a strategic level and develop relationships that enable the achievement of channel plans.

Principal Market and Customer Insight Maintenance
Research and analyse environmental and competitive conditions and customer needs.
Analyse and track market, customer, and channel trends and in-market measures at customer and channel levels.
Act as the Principal expert, understanding what drives service needs and customer behavior.

New Business Development

Meet new business sales targets as aligned with the growth strategy of the channel and design strategies to capitalize on sales opportunities.

Network with industry leaders and build relationships to facilitate expanded sales opportunities.
Develop proposals, and contracts and lead contract negotiations with new customers.

Strategic Account Management

Ensure that all accounts are profitably serviced for the company to achieve sales and revenue goals and leverage current alliances and customer relationships to further expand business development opportunities.

Analyse sales statistics to determine business growth potential.
Plot annual and long-term objectives for accounts and ensure all volume and 'basket' and revenue targets are met.
Facilitate the communication of a customer perspective to ensure that customer expectations are met.

Customer Relationship Management
Manage all aspects of account profiles and ensure that customers have up-to-date knowledge of trends and performance statistics.
Develop and maintain strong relationships with key opinion leaders in the market.
Manage the presentations to and negotiations with key accounts.

Channel Planning and Execution
Lead the channel management planning process and performance reviews to create customer-specific priorities and plans.

Understand key drivers of profit and loss and actively support the achievement of financial targets including driving profitable service options at the channel or customer level, maximizing profitability, and identifying business opportunities.

Pricing Guidelines Management
Participate in setting new service pricing to extract maximum value for key account customers.
Track competitive price across customers within the channel and recommend pricing corrections.
Recommend improvements to create greater value.

Organizational Efficiency
Implement and simplify appropriate business processes to increase organizational effectiveness and efficiency in support of key account requirements.
Support corporate strategy alignment and business update meetings.

Staff Management
Manage staff activities, ensuring service levels are met and coach and support staff to achieve objectives.
Manage and deliver on succession plans to enable the development of a future generation of leaders and specialists.
Champion staff training and development and conduct regular performance appraisals with subordinates.
Drive employment equity within the team.

Minimum Requirements:

Qualifications
Postgraduate BCom degree or relevant

Skills and Experience
Valid Code EB driver's license

10 years experience in a marketing and sales function that includes managing complex and/or significant customer relationships and key/national accounts with at least 5 years in a management role within an FMCG environment.

Strong Commercial and Supply Chain experience