Head, Digital - Johannesburg - Standard Bank of South Africa Limited

    Standard Bank of South Africa Limited
    Default job background
    Accounting / Finance
    Description

    Business Segment: Business & Commercial Banking

    Location: ZA, GP, Johannesburg, Baker Street 30

    Our team is seeking a highly skilled Marketing professional to conceptualize and implement digital and interactive marketing campaigns for our Business & Commercial Banking division. The ideal candidate will work closely with cross-functional teams to ensure timely and budget-friendly campaign launches that effectively drive business strategy.

    The successful candidate will develop and manage performance marketing strategies to generate lead volumes against product targets. They will also oversee the creation of dynamic always-on content driven by customer insights and facilitate quicker customer engagement through interactive approaches.

    To achieve this goal, the candidate must be able to develop and implement strategies that drive brand and product differentiation within our digital portfolio, enhancing customer preference and commercial effectiveness. This involves contributing to the design of customer value propositions and influencing customer journey flows.

    Key Responsibilities

    Develop and execute comprehensive marketing plans to meet business objectives.

    Collaborate with cross-functional teams to launch digital marketing campaigns on time and within budget.

    Design and implement performance marketing strategies to generate leads and drive business growth.

    Requirements

    10+ years of experience in Marketing and Communications, with a focus on Digital Marketing.

    Proven track record of success in driving business growth through digital marketing initiatives.

    Strong analytical skills, with the ability to collect, measure, analyze, visualize, and interpret data to inform marketing decisions.

    Additional Skills

    • Strategic planning and execution
    • Team leadership and collaboration
    • Data-driven decision making
    • Digital analytics and reporting
    • Content creation and management
    • Media planning and buying
    • Social media marketing

    This role offers a unique opportunity to leverage your expertise in digital marketing to drive business growth and enhance customer engagement. If you are a motivated and results-driven marketing professional looking to take your career to the next level, please submit your application.


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