Paid Media Specialist - Bloubergstrand, South Africa - Social Places
Description
Paid Media Specialist Application Form
About Us
Our products and services are used in 42 countries by many of the world's largest franchise brands
We are a team of 50+ passionate, intelligent, and hard-working individuals.
We have a flexible working environment, and a great team culture and are looking for ambitious team members to help scale our business further globally.
Role Description
Title:
Paid Media Specialist
Workplace type:
Hybrid (at least 3 days in the office per week)
Description:
The Paid Media Specialist will be responsible for working closely with the Performance Marketing team and their clients to optimise and report on paid media initiatives.
Responsibilities:
Client Services
- Attend and host client meetings and status updates.
- Build relationships with our platform representative e.g., our Facebook account manager, Google etc.
- Create Campaigns on LinkedIn, Google Ads, Facebook Business Manager, Display etc.
- Executes advertising campaigns for our clients, monitors performance and ability to improve performance. Proficient in Facebook Business Manager, Google Search, Google Analytics.
- Able to manage and update campaign status on task dashboard.
- Create Google Tags and Facebook Pixels and manage events and conversions
- Test campaign setup and integrations
- Able to analyse campaigns' performance and create proactive changing strategies, based on location and audience.
- Monitors and analyses site performance to provide solutions to increase search engine ranking and create marketing audience profiles.
- Analysing Data to gather insights for the clients and tailor future campaigns. Analytical thinking is crucial.
- Review and analyze digital media insights to spot trends and develop strategies that help guide campaign effectiveness.
- Managing large budgets for onceoff (promotional) and monthly (alwayson) campaigns.
- Proactive research and evaluation of new technology trends and identifies new optimisation opportunities.
- Keeps uptodate with best practices and new trends and tools in social media, paid media and business/industry trends.
- General onceoff tasks.
- Help develop & document procedures to manage overall efficiencies.
- Mentor / upskill the more junior members of the team and support in their growth where possible.
Qualifications:
- Marketing Degree or similar 3year Certification
- 3+ years Digital marketing experience
Other Requirements:
- Industry experience is essential within a media buying capacity
- Must have actively worked with budgets in Facebook Business Manager, LinkedIn and Google.
- AdWords Certification, Facebook Blueprint Accreditation, Google Analytics Accreditation.
- Selfmotivated, yet teamorientated.
- Analytical, dataorientated mindset. Enjoys working with numbers.
- Systematic thinker, proactive and accountable.
- Excellent verbal and written communication skills.
- Able to multitask, prioritize, and manage time effectively alone and in a group
- Hardworking and innovative
Remuneration:
Market-Related based on skills and expertise
Benefits of joining the team:
- We offer a hybrid working environment: twothree days in the office (Century City) per week.
- One extra day of leave for every year worked.
- An endofyear bonus, based on personal/company performance.
- Exciting, fun team building events, office braais etc.
- Be part of a growing MarTech company working with many of SA's largest franchise brands with plans to expand globally.
- Informal meet and greet online with Kerryn.
- Complete Ads Test.
- The 2nd Interview with successful firstline applicants will be in person with Kerryn and Ryan Haworth (CEO)
Contact Details
Address: 7 Namar Road, Century City, Cape Town, South Africa
**Paid Media Specialist Application Form
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