Content Specialist - Sandton - Pepkor Lifestyle

    Pepkor Lifestyle
    Pepkor Lifestyle Sandton

    1 week ago

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    Description

    **Job Title:** Content Specialist (Creative Lead)

    About Our Company:

    We are a leading retail group representing six dynamic brands, each with its unique identity and strong presence in the tech, appliance, and furniture markets.

    Role Overview:

    The successful candidate will be responsible for overseeing and elevating all creative outputs across our brands, ensuring visuals, messaging, and designs align with each brand's CI and tonality.

    Key Responsibilities:

    • **Creative Direction:** Lead the creative vision for all campaigns, ensuring visual and tonal elements align with each brand's identity and resonate with target audiences.
    • **Content Creation:** Develop content for various platforms, including blog posts, social media channels, website content, email campaigns, and press releases.
    • **AI Integration:** Utilize AI-powered tools to enhance content creation, including AI-driven copywriting, image generation, and data analysis to optimize creative outputs.
    • **Quality Control:** Review and approve creative assets, ensuring outputs meet brand standards and adhere to CI guidelines.
    • **Collaborative Ideation:** Work closely with Brand Managers, the Advertising Manager, and the studio team to brainstorm and develop innovative campaign concepts that drive brand engagement.
    • **Content Strategy:** Collaborate with the marketing team to develop and refine content strategies that align with brand goals and target audiences.
    • **Performance Analysis:** Monitor and analyze the performance of content across platforms to make data-driven decisions for future campaigns.
    • **Brand Consistency:** Maintain consistency in messaging and visuals across all touchpoints, ensuring a cohesive brand experience.

    Key Requirements:

    • **Experience:** 5+ years in a creative leadership role, such as Art Director, Senior Designer, or Creative Lead, ideally within retail, tech, or lifestyle brands.
    • **Education:** Degree or diploma in Graphic Design, Visual Communication, Marketing, Journalism, or related fields.
    • **Creative Expertise:** Proven ability to translate brand identities into compelling creative concepts and execute them across multiple platforms.
    • **Proficiency with AI Tools:** Demonstrated experience using AI tools for content creation, such as AI-driven copywriting platforms and image generation tools.
    • **Strong Portfolio:** A portfolio showcasing a range of creative work, from large-scale campaigns to digital and social media assets.
    • **Communication Skills:** Excellent verbal and written communication skills, with the ability to articulate creative concepts clearly to stakeholders.
    • **Team Player:** Collaborative mindset with the ability to work effectively with cross-functional teams, including marketing, merchandise, and studio teams.
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