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    • Group Sales Marketer - East Rand - Bright Placements

    Bright Placements
    Bright Placements East Rand

    2 weeks ago

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    Description

    Job Summary

    A strategic sales leadership role is available, requiring the development and execution of comprehensive sales and marketing strategies to drive revenue growth across fresh produce lines and regions. The ideal candidate will have at least 3 years of experience in a senior sales and marketing role within the FMCG sector, with a proven track record of exceeding sales targets and expanding market share.

    Key Responsibilities

    • Strategic Sales Leadership: Develop and execute comprehensive sales and marketing strategies to drive revenue growth across fresh produce lines and regions.
    • Market Expansion: Identify and capitalize on new business opportunities in the fresh produce market, including retail and wholesale channels.
    • Sales Performance: Lead, mentor, and manage sales teams to exceed targets and achieve ambitious sales goals.
    • Innovative Marketing: Create and implement impactful marketing campaigns that resonate with consumers and amplify our brand presence in the fresh produce sector.
    • Data-Driven Decisions: Leverage market research and sales analytics to inform strategies, optimize pricing, and enhance profitability.
    • Partnership Management: Build and maintain strong relationships with key distributors, retailers, and partners to maximize reach and sales of fresh produce.
    • Brand Positioning: Ensure brand consistency and effective positioning across all sales and marketing channels.
    • Reporting and Forecasting: Provide accurate sales forecasts, performance reports, and actionable insights to senior leadership.

    Key Requirements

    • Experience: At least 3 years in a senior sales and marketing role within the FMCG sector, specifically focusing on fresh produce or similar consumer goods, with proven success in scaling companies.
    • Track Record: Demonstrated ability to exceed sales targets and expand market share in the fresh produce market through innovative strategies.
    • Leadership Skills: Strong leadership and team management skills with experience leading large, diverse sales teams.
    • Analytical Skills: Proficiency in data analysis, sales forecasting, and CRM platforms.
    • Marketing Expertise: Deep understanding of both traditional and digital marketing channels, with a focus on fresh produce marketing and consumer behavior.
    • Education: Bachelors degree in Marketing, Business Administration, or a related field; an MBA is a plus.
    • Communication: Exceptional communication and presentation skills.
    • Adaptability: Ability to thrive in a fast-paced environment and adapt to evolving market conditions.
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