Social Media Manager - Johannesburg, South Africa - Alliance Work &Travel
1 week ago
Description
Are you looking for your next challenge as a social media manager & Content creator? Then read on
Your overall purpose as a social media manager & Content creator will be to lead an organisation's social media strategy in order to boost visibility and customer and client engagement.
This typically involves managing our organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
Skills:
You'll need to have:
- a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
- strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- knowledge and understanding of algorithms and search engine optimisation
- creative skills for contributing new and innovative ideas
- strong verbal communication skills for articulating ideas to colleagues and clients
- organisational skills, with the capacity to prioritise and work across multiple projects
- the ability to work well under pressure and meet deadlines
- data analysis skills and statistical prowess to draw actionable insights
- online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- an eye for detail and the ability to work accurately
Work experience
At least 2 years of work experience as a social media manager
Responsibilities:
As a social media manager, you'll need to:
- develop a social media strategy and set goals to increase brand awareness and increase engagement
- plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
- develop and manage competitions and campaigns that promote your organisation and brand
- write engaging blog posts and articles
- create engaging multimedia content and/or outsource this effectively
- form key relationships with influencers across the social media platforms
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor and report on performance on social media platforms using tools such as Google Analytics
- manage junior staff such as a social media executive or assistant
- educate other staff on the use of social media and promote its use within your company (in-house roles)
Job Types:
Full-time, Part-time
Part-time hours: 40 per week
Salary:
R10, R15,000.00 per month
Experience:
- social media: 1 year (required)
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