Marketing Manager - Johannesburg - HR Genie

    HR Genie
    HR Genie Johannesburg

    1 week ago

    HR Genie background
    Description

    We are seeking a Marketing Manager to develop and execute marketing strategies that drive business growth. The ideal candidate will have expertise in digital and traditional marketing, creative campaign development, and data-driven decision-making.

    Key Responsibilities:

    • Develop comprehensive marketing strategies to enhance brand awareness, customer acquisition, and revenue growth.
    • Plan, execute, and optimize marketing campaigns across various channels, including digital advertising, social media, email marketing, content marketing, and events.
    • Monitor and analyze marketing performance using key metrics, providing regular reports and insights to senior management.
    • Identify target audiences and segment customer bases to create targeted marketing campaigns.
    • Manage the marketing budget effectively, ensuring optimal resource allocation and maximizing ROI.
    • Stay up-to-date with industry trends, market conditions, and emerging marketing techniques.
    • Ensure compliance with legal and regulatory requirements related to marketing activities.
    • Develop visually appealing designs for digital and print materials, including social media graphics, website assets, email templates, presentations, brochures, and advertisements.
    • Collaborate with the marketing team to maintain consistency in brand messaging and design across all platforms.
    • Establish and maintain relationships with external vendors, agencies, and partners to support marketing initiatives.
    • Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performance culture.
    • Support the sales team by aligning marketing efforts with business objectives.

    Required Skills:

    • Strong analytical skills and data-driven decision-making.
    • Excellent strategic planning and campaign execution abilities.
    • Proficiency in digital marketing tools, social media management, and content creation.
    • Strong understanding of graphic design principles and branding.
    • Ability to develop and manage budgets effectively.
    • Strong leadership and team management skills.
    • Excellent communication, negotiation, and relationship-building skills.
    • Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) is an advantage.
    • Ability to adapt to evolving market trends and consumer behaviors.
    • Minimum of 8 years experience in a marketing role, with at least 3 years in a graphic design role.
    • Proven experience as a Marketing Manager with a strong track record in campaign development and execution.
    • Experience working with digital marketing channels, analytics, and performance measurement.
    • Familiarity with content marketing, SEO, and social media strategies.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, or a related field.
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