Digital Marketing Strategist - Pretoria - Ad Talent

Description

Job Title: Digital Media Strategist

We are a forward-thinking digital marketing agency that partners with businesses to deliver innovative marketing solutions. Our team thrives on creating data-driven strategies that achieve impactful results, helping our clients reach their business goals through a blend of creativity and technical expertise.

We are seeking a highly skilled and strategic Digital Media Strategist to join our team. The ideal candidate is a creative thinker with a deep understanding of digital marketing trends and platforms and has a passion for developing innovative strategies that drive results.

About the Role:

• Develop and implement comprehensive digital marketing strategies to achieve clients' business objectives.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define and segment target audiences, creating detailed customer personas to guide content and campaign strategies.
• Set measurable goals and KPIs for digital marketing campaigns.
• Monitor and analyse client campaign performance, using data to optimise results.
• Provide strategic insights to retain and grow client accounts, while supporting new business proposals.
• Ensure strategy projects are accurately costed and profitable, remaining in scope.
• Perform GAP analyses to address performance discrepancies and create actionable plans.
• Create detailed user journey maps, optimising customer interactions across digital channels.
• Collaborate with the content team to develop engaging, SEO-optimised content aligned with brand messaging.
• Utilise web analytics tools (e.g., Google Analytics) to track and measure campaign performance.

Your Responsibilities Will Include:

• Staying informed on emerging digital marketing trends and sharing insights with internal teams.
• Conducting competitive analysis to identify opportunities for differentiation.
• Leading the creation of case studies showcasing successful campaigns.
• Identifying and pursuing relevant industry awards to enhance the agency's brand credibility.
• Fostering a culture of innovation within the digital marketing team, encouraging the adoption of new tools and technologies.
• Conducting market research to identify new opportunities and threats.
• Presenting at online and in-person events on relevant digital marketing topics.

Requirements:

• Proven experience as a Digital Marketing Strategist or similar role (minimum 3 years).
• Strong public speaking skills with the ability to present confidently and engage diverse audiences.
• Deep understanding of digital marketing channels (Google Ads, YouTube, SEO, content marketing).
• Proficiency in marketing and web analytics platforms (e.g., Google Analytics, SE Rankings).
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for developing innovative marketing strategies.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Certification in Google Analytics, Google Ads, or similar is a plus.
• Experience or knowledge of AI is highly valued.
• Expertise in omnichannel marketing is essential.