Head of Marketing - Sandton - SPARK Schools

    SPARK Schools
    SPARK Schools Sandton

    5 days ago

    Default job background
    Description

    About SPARK Schools:

    SPARK Schools is a social impact disruptor leading change in the education space through its network of affordable private schools. The SPARK Schools network provides transformational education innovation through Africa's first blended learning model, which elevates student achievement and provides the tools teachers need to serve their students effectively.

    The blended learning model combines classroom teaching and online instruction, allowing teachers to anticipate student needs and equipping schools to provide personalized education at an affordable cost. SPARK Schools is pioneering this transformative education model to ensure the accessibility of university and careers for all.

    SPARK Schools has a culture of collaboration, as getting South Africa to lead global education takes a team effort. We are innovators who strive for excellence through persistence and a sense of urgency to achieve SPARK Schools' vision, mission, and social transformational objectives. Our work environment is vibrant, fast-paced, engaging, tech-enabled, and data-driven.

    SPARK Schools is a high-growth, mission and values-driven, entrepreneurial organization, operating 21 primary schools and 5 high schools and serving over 18,000 families. We are looking for dynamic people to join our team.

    Job Title: Head of Marketing

    Reports To: South Africa Managing Director (SA MD)

    Purpose of Role:

    The Head of Marketing role is responsible for driving revenue generation and enhancing SPARK Schools' brand presence by overseeing all marketing, communications, and digital lead generation strategies. This role focuses heavily on digital marketing to ensure effective customer acquisition and long-term growth. The goal is to maintain full school enrollment and build a strong, credible reputation within SPARK's surrounding communities through innovative and data-driven marketing campaigns.

    Key Responsibilities:

    • Marketing Strategy & Objectives: Define and execute marketing strategies to support SPARK Schools' growth objectives, with a significant focus on digital platforms. Set annual marketing goals that align with business objectives, ensuring digital marketing is central to both customer acquisition and retention.
    • Digital-First Go-to-Market Strategies: Lead go-to-market strategies for new product launches, services, and campaigns with a focus on digital channels (SEO, SEM, social media, email marketing, and performance marketing). Collaborate with creative and media agencies to develop omnichannel marketing strategies that drive digital lead generation and customer acquisition.
    • ATL and BTL Campaigns: Develop and execute Above-the-Line (ATL) and Below-the-Line (BTL) strategies that integrate traditional and digital marketing approaches. Continuously analyze and optimize campaign performance, ensuring high ROI from digital channels and strategic use of data analytics.
    • Customer Journey Management: Full ownership of the end-to-end customer journey across awareness, exploration, and consideration stages, with a focus on digital touchpoints. Ensure proper implementation and optimization of digital tools, including the SPARK Schools website, CRM, email automation, and data-driven customer insights.
    • Digital Performance & Analytics: Oversee the creation and maintenance of dashboards to track key digital marketing metrics and KPIs (e.g., conversion rates, cost per lead, and traffic sources). Leverage marketing analytics to make real-time decisions and optimize digital strategies.
    • Team Leadership & Development: Build, mentor, and lead a high-performing marketing team, with specialized roles in digital marketing, data analytics, and content creation. Align the team's growth with SPARK's expanding footprint, ensuring continuous learning in digital tools and strategies.
    • Market Trends & Competitor Analysis: Stay on top of the latest digital marketing trends, competitor strategies, and consumer behaviors to ensure SPARK remains competitive. Apply insights from market research, with a strong focus on digital channels, to inform and adjust marketing tactics.
    • Budgeting & Resource Allocation: Manage and allocate the marketing budget with a focus on optimizing spend on digital channels. Ensure efficient tracking of digital campaign performance to make data-informed financial decisions.
    • Cross-functional Collaboration: Build strong relationships with internal departments, including Product, Sales, and IT, to ensure alignment of marketing initiatives, particularly in digital lead generation and website optimization.
    • Reporting & Communication: Provide regular reports on marketing performance, with an emphasis on digital results (e.g., online engagement, lead generation, digital ROI). Communicate effectively with senior leadership on key marketing strategies, wins, and opportunities, focusing on the impact of digital marketing.

    Qualifications and Criteria:

    • A bachelor's degree, or equivalent qualification in Business Administration, Marketing, Advertising, Commerce or related field
    • Post-graduate/Master's Degree advantageous

    Competencies:

    • 10+ years of experience building, scaling, and leading high-performance marketing teams - 5 of which must be at a senior or executive level
    • Track record of demonstrable success in overseeing both marketing functions in a single organization
    • Previous P&L responsibility
    • Experience overseeing market research is non-negotiable

    Skills and Mindset:

    • Strategic thinker
    • Strong closing skills
    • Team player who thrives at helping team members succeed
    • Excellent communication skills
    • Exceptional analytical skills - the ability to analyze real-time data and adjust marketing efforts in response to that data
    • Ability to keep Return on Investment (ROI) top of mind at all times
    • Proactive

    Values:

    • Service
    • Persistence
    • Achievement
    • Responsibility
    • Kindness

    What We Offer:

    • Fair market linked remuneration
    • Performance-based annual bonuses and increases
    • Above average/good annual leave
    • Life, disability, and funeral cover
    • Employee wellness support
    • Educational support & study leave
    • Individualized professional development, support, and mentorship
    • Employee discount on school fees
    • Opportunities for career growth

    Remuneration: Market-related CTC Plus annual discretionary performance-linked bonus

    Position Type: Full Time/Permanent

    Locations: Rosebank, Gauteng

    SPARK Support Office, Rosebank

    SPARK Schools is an equal opportunities employer and preference will be given to candidates from designated groups with due consideration of the company's Employment Equity goals and targets.

    SPARK Schools encourages persons with disabilities to apply.

    SPARK Schools may expire the posting of this advertisement at their own discretion.

    Kindly note that should you have not heard from us within two weeks of the closing date please consider your application unsuccessful.



  • Absa Bank Sandton

    Empowering Africa's tomorrow, together…one story at a time. · With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to rese ...


  • Absa Group Sandton

    Empowering Africa's tomorrow, together…one story at a time.With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset o ...


  • Dante Personnel Sandton

    Job Description · We are seeking a strategic thinker, creative storyteller, and skilled leader to lead our marketing team. · Key Responsibilities: · Leverage 710+ years of senior marketing experience to drive student recruitment and enhance our reputation globally. · Promote our ...


  • Discovery Limited Sandton

    Head of Technical Marketing (Actuarial) · About the Role: · We are seeking a highly skilled and experienced Head of Technical Marketing to lead our actuarial team in providing product, market, and strategic insights to increase new business for Discovery Insure. · The successful ...


  • Isilumko Staffing (JHB) Sandton

    **Position:** Head: Consumer Marketing · **Job Purpose:** Our client in the banking industry is seeking an exceptional, commercially astute, and data-driven marketing leader to drive the growth and strategic direction of the Consumer Banking Marketing portfolio. · This pivotal ro ...


  • Kingdom Blue Sandton

    Senior Leadership Role: · This role is crucial in driving revenue growth, brand awareness, and customer acquisition for KingdomBlue. · Strategic Planning: Develop and implement comprehensive sales and marketing strategies aligned with business goals. · Conduct market analysis, ta ...


  • Dentsu Aegis Network Ltd. Sandton

    Head of Social and Influencer · This role is responsible for leading a team of specialists in social and influencer marketing, with a focus on growing client needs in new media management. · The Head of Social and Influencer will be directly responsible for the leadership, projec ...


  • Inspira Head Hunting Consulting Sandton

    Head of Banking Supervision Strategy · Financial Stability Leadership Role · We are seeking a highly skilled professional to lead our Banking Supervision Division as Divisional Head: Financial Stability. · Main Responsibilities: · Develop a comprehensive strategy for the Division ...


  • PMG Recruitment Sandton

    About the Role · As a key member of our marketing team, we seek a dynamic Marketing Manager with expertise in SME marketing and channel marketing. This role will collaborate closely with cross-functional teams to drive demand through strategic marketing initiatives. · Requirement ...


  • GSK Sandton

    Job Title: Business Unit Sales and Marketing Lead · Job Summary: · We are seeking a highly experienced and skilled professional to lead our Business Unit Sales and Marketing efforts for the Innovative Vaccines Business Unit in South Africa. The successful candidate will be respon ...

  • Bank of China Limited Johannesburg Branch

    Trader

    5 days ago


    Bank of China Limited Johannesburg Branch Sandton

    Job Title: Treasury and Trading Specialist · Responsibilities: · Participate in treasury and trading activities, including FX trading, money market borrowing and lending, bond investment, and bond issuance while ensuring compliance with guidelines from Head Office and Executive M ...


  • The Recruitment Council Sandton

    Job Title: Head of Tied Distribution · About the Role: · We are seeking a seasoned professional in the financial industry with a proven track record of leading and developing high-performing teams to join us as the Head of Tied Distribution. As a key member of our leadership team ...

  • Talent Genie

    Accountant

    5 days ago


    Talent Genie Sandton

    Job Description: · The successful candidate will be responsible for maintaining accurate and up-to-date financial records for the call centre's operations across multiple markets. · They will record and reconcile financial transactions, ensuring precision and compliance with rele ...


  • The Recruitment Council Sandton

    Head of Credit Research · Our client provides investors access to a range of specialist funds and investment opportunities in global markets. · As the Head of Credit Research, you will take full responsibility for the Credit Research function, proposing and overseeing credit rese ...


  • Staff Unlimited Sandton

    Manager for NSO Business Strategies · The Manager for the NSO Business Strategies has the responsibility for implementing business strategies across the Sub-Saharan and North African region, overseeing various brands, and managing overarching projects and business opportunities. ...


  • TalentCru Sandton

    Business Development Coordinator · Co-ordinate sectoral opportunities and the pursuit of industry plans across value chains. · Effective co-ordination of business development efforts in general and specifically co-ordination and prioritization of efforts on the continent. · Drive ...


  • TalentSol/PSol Sandton

    Chief Technology Officer (CTO) / Head of Technology · Main Responsibilities: · Hold a degree in Engineering or a relevant field. · Possess over 10 years of experience in the Telecoms, Radio, ICT, and Communications industries. · Develop and execute product roadmaps that align wit ...


  • Pnet Sandton

    Head of Commercial Operations · A strategically driven individual who understands a sales organisation. The successful candidate should have experience in sales performance, product performance, competitor analysis, pricing and other commercial aspects of running a mid-size onlin ...


  • GlaxoSmithKline Sandton

    Job Description: · To lead and direct Business Unit Sales and Marketing for the Innovative Vaccines Business Unit for GSK South Africa. · Accountable for the development and execution of the innovative vaccines business in South Africa including the relationship management, busin ...


  • The Recruitment Council Sandton

    Job Description: · The Head of VAPS is a strategic leadership role responsible for driving the growth and success of the VAPS business. This includes designing, implementing, and managing initiatives to unlock new markets, build and improve on existing value propositions, and dev ...

Jobs
>
Head of marketing