Marketing Manager - Fourways, South Africa - Watershed Consulting

Watershed Consulting

Verified Company

Fourways, South Africa

4 weeks ago

Posted by:

Thabo Mthembu

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Description

Job Description:

MARKETING /
DIGITAL
MANAGER

Overview:

The Marketing Manager will be responsible for developing and executing marketing campaigns and would be responsible for day-to-day marketing activities and long-term strategies.

Duties:

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Manage Capex and monitor performance against approved plans.

Manage and rollout employee wellness and culture campaigns.

Foster relationships with key stakeholders, provide media support, prepare, and run corporate events and industry exhibitions.

Prepare and manage detailed project plans and budgets for events.

Liaise with agencies and suppliers for brand campaigns, design and collateral development etc.

Own and manage the organisation's website, social media and other communication systems.

Manage agency contracts and relationships to ensure seamless delivery of services.

Requirements and objectives**:

Bachelor's degree (or equivalent) in marketing, business, or related field

Proficiency with online marketing and social media strategy

Develop marketing plans with specific objectives across different channels and segments.

Lead the execution of marketing programs from start to finish,

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Remuneration:

R40k negotiable

Skills:

Marketing, Apex, Marketing Campaigns, Insight, Advertising, Marketing Plan, Evolve, Market Strategies, Online Marketing, Trends