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    • CMI Lead South Africa - Sandton - Unilever

    Unilever
    Unilever Sandton

    1 month ago

    Default job background
    Accounting / Finance
    Description

    Job Requisition ID R-32532

    Function: Marketing

    Reports to: Assistant Manager, CMI Ice Cream

    Terms & Conditions: Local Conditions Apply

    You will work for the global leading Ice Cream player with €8bn Turn Over in 2023. The Ice Cream business operates in a highly attractive category as part of the 1 trillion snacking and refreshment industry growing consistently at high pace.

    JOB PURPOSE

    This role is an exciting opportunity for someone who seeks out opportunities for big thinking, disrupting the status quo, and tackling the ever-changing landscape of snacking, dessert & consumer packaged goods.

    WHAT WILL YOUR MAIN RESPONSIBILITIES BE

    1. Partner to BU GM and Marketing Team
    2. Lead consumer insight into BU agenda of strategy, Sales & Operations Planning, innovation deployment, Communication deployment, NRM, etc.
    3. Lead consumer guidance for Innovation and Communication projects
    4. Interface with CMI Expertise Teams to bring agile answers to business questions and identify growth opportunities.
    5. Deliver local consumer connection programs that create growth insights for brands and categories.
    6. Manage local suppliers ensuring maximum value for the business regarding quality, timeliness and service.
    7. Primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority.
    8. Lead continuous tracking and monitoring of Market Performance metrics for Ice Cream brand and liaising with agencies responsible.
    9. Build strategic, sustainable business advantages for the Ice Cream business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.
    10. Translate business objectives into clear research briefs for the brand, and communicate actionable insights based on data-based findings and logic to enable informed decisions.
    11. Ensure rigor in research design, data collection, analysis, and recommendations, collaborating with research agency partners where applicable.
    12. Collaborate closely with the marketing team to help develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
    13. Present insights and strategic recommendations to Ice Cream BU Leadership Team to guide corporate strategy and product positioning.
    14. Manage relationships across other CMI teams, agency partners, CTI, cross functional teams.

    WHAT YOU WILL NEED TO SUCCEED

    Minimum 3 years of research experience preferable experienced in both brand development and brand building research methods.

    Skills

    1. Marketing & 6P Acumen: Partner marketing in generating brand opportunities that create the best end to end consumer experience across the 6Ps.
    2. Transformational Story-Telling: Creating and delivering fact-based, business-relevant, consumer-centric insight narratives.
    3. Market Research & Insight Generation: Knowing when and how to deploy research to answer key business questions.
    4. Strategic Thinking & Problem Solving: Defining a problem, causation and solution in an objective, systematic way.
    5. Digital Acumen: Using your digital acumen to inform marketing and customer strategies and activities.

    Unilever embraces diversity and encourages applicants from all walks of life This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

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