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    • Junior Social Media Specialist - Johannesburg - TalentLink

    TalentLink
    TalentLink Johannesburg

    1 week ago

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    Description

    Job Title: Luxury Social Media Manager

    About the Role

    We are seeking a highly skilled Luxury Social Media Manager to join our team at TalentLink. As a key member of our marketing department, you will be responsible for creating and implementing engaging social media campaigns that drive direct bookings and revenue.

    Key Responsibilities:

    • Social Media Management:
      • Align social media strategies with business goals to increase brand awareness and drive sales.
      • Create and implement organic social media campaigns to drive direct bookings and revenue.
      • Manage and optimize social media profiles on Instagram, Facebook, TikTok, and YouTube to ensure a strong online presence.
    • Content Creation and Storytelling:
      • Develop visually stunning and experience-driven content that showcases the luxury lifestyle and promotes our brand offerings.
      • Craft compelling captions and engaging stories that highlight our unique selling points.
      • Collaborate with the marketing team to align social media content with broader campaigns and maximize ROI.
    • Community Engagement and Brand Building:
      • Engage with followers, guests, and influencers to build a loyal community and foster brand loyalty.
      • Respond promptly to comments, messages, and reviews to maintain a strong brand reputation and provide exceptional customer service.
    • Social Commerce and Direct Booking Growth:
      • Utilize social media platforms to drive direct bookings and increase revenue.
      • Implement remarketing campaigns to re-engage users and encourage bookings.
    • Analytics and Performance Reporting:
      • Track and report KPIs such as engagement, reach, conversions, and revenue to inform strategy and measure success.
      • Use tools like Meta Business Suite, Google Analytics, and Metricool to analyze performance and provide actionable insights.
    • Influencer and Supplier Management:
      • Identify and manage relationships with influencers, brand ambassadors, and content creators to amplify our brand message.
      • Collaborate with videographers and other suppliers to ensure high-quality content that meets our brand standards.
    • Cross-Department Coordination:
      • Work closely with marketing, sales, and reservation teams to align messaging and campaigns and maximize ROI.

    To succeed in this role, you must have a proven track record of driving direct revenue through organic social media efforts, a strong understanding of luxury brand positioning, and excellent copywriting and storytelling skills. You should also be proficient in social media platforms, scheduling tools, and analytical software.

    If you are a creative and results-driven professional with a passion for luxury marketing, we encourage you to apply for this exciting opportunity.

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