Salesforce Cloud Marketing Campaign Specialist - Centurion, South Africa - WNS Global Services

    WNS Global Services
    WNS Global Services Centurion, South Africa

    3 weeks ago

    WNS Global Services background
    Full time
    Description

    Job Description


    • Design, build and refine digital communications that support internal and external business campaigns and ongoing requests from the organization.


    • Collaborate with cross-functional teams to coordinate featured assets and content.


    • Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to digital marketing.


    • Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.


    • Support the tagging of all marketing URLs using analytics for tracking; utilize URL shortening utilities for promotion within digital communications.


    • Perform QA testing to ensure links, images, segmentation lists, and dynamic content function properly and digital communications render accurately across various platforms.


    • Measure and improve performance characteristics such as open rate, click-through rates, and content engagement using A/B testing and various other methods.


    • Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives.


    • Utilize HTML, CSS, SQL and/or AMPscript to develop customized digital templates and landing pages that maintain brand and style guidelines.


    • Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.


    • Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.


    • Monitor and respond to digital deliverability issues and ensure adherence to digital compliance and spam regulations.


    • Analyze digital campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations.


    • Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.


    • Serve cross-functional roles with Corporate Communications as needed or assigned.