Strategic Digital Campaign Manager - Johannesburg, South Africa - Palesa Mbali Group
Description
Job description
A leading company in investment, savings, insurance, and banking group is looking for a highly competent Strategic Digital Campaign Manager with experience in creating digital marketing strategies and executing them on the relevant platforms.
Key activities
- Develop digital marketing strategies that utilise relevant insights, channels, and assets to reach campaign objectives.
- Conduct situational analyses including current and previous campaign performance to inform and drive digital strategy direction. Ensure that post campaign leanings are delivered timeously and extracted for future strategies.
- Conduct competitor analysis for relevant Lines of Business/Segments to understand share of voice, share of spend, strategies and trends to inform strategic choices.
- As the lead liaison, you will be responsible for briefing relevant stakeholders and obtaining necessary approvals for campaigns and relevant milestones.
- Plan, execute and optimize digital marketing campaigns on Paid platforms i.e.
Google Ads, DV360, and Social Platforms
- Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting segmentation
Qualifications and experience:
- Marketing Degree
- 5+ years digital campaign and performance management experience
- Demonstrable experience with building effective digital performance marketing strategies
- Familiarity working with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DV360 etc.,)
- Direct experience managing paid social media advertising on Facebook, LinkedIn, Tik Tok & Twitter etc.,
- Google AdWords and Facebook Blueprint certification advantageous.
- Strong analytical skills and comfort breaking down and attacking open ended problems.
- Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
- Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes experiential business.
- Continuous testandlearn mentality.
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