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- To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
- To deliver ongoing incremental media improvements, based on post campaign analyses, MMM's and audit results.
- To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
- To demonstrate real passion, care and vision for the brands in your portfolio.
- To unearth and deliver the best media owner relationships, partnerships and JBP's that deliver business outcomes and creative media opportunities.
- To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
- Together with the team, successfully meet the client's contracted KPI's and the commercial targets.
- To input, inform and report to the regional and global teams.
- To grow the strategic reputation of the agency by delivering world-class strategic excellence.
- To produce at least one thought-leadership article per annum.
- Develop and execute media strategies that drive business growth and deliver meaningful impact.
- Collaborate with cross-functional teams to deliver successful media campaigns.
- Conduct market research and analysis to identify opportunities for growth and improvement.
- Build and maintain strong relationships with media owners and partners.
- Develop and maintain a deep understanding of the market, audiences and segments that drive business growth.
- Stay up-to-date with industry trends and best practices.
- At least 5 years of media strategy experience.
- At least 3 years working on a global client account.
- At least 5 years of experience working on a TV-lead account.
- At least 2 years of experience working with TV + digital video synergy.
- At least 2 years of experience preparing and presenting digital strategy.
- A marketing / media / communications degree, diploma or certificate.
- Google Fundamentals of Digital Marketing.
- Google Analytics.
- Numerically strong and analytically able.
- Strong communicator with effective interpersonal relationships across team and clients.
- Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
- Ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing.
- Strong presentation skills.
- Solid data interpretation and analytics skills.
- Ability to exercise strategic principles and structured thinking to tackle business development projects assigned by client.
- Ability to select appropriate frameworks, tools and approaches to use in solving client problems.
- Develop strategies that interpret cultural and social trends as well as data relevant to client business.
- Open to constructive feedback and challenges accordingly.
- Effective at building relationships and working as a team.
- Shows leadership and decision-making ability.
- Manages change well – adapts and remains flexible to business priorities.
- Ability to collaborate without ego as well as work effectively independently.
- Willing to transfer skills and share knowledge openly.
- Ability to self-start and self-manage.
Integrated Media Strategist - Sandton, South Africa - Starcom
Description
Job Title: Integrated Media Strategist
Company: Starcom
The Integrated Media Strategist plays a pivotal role in driving business growth for our clients by developing and executing innovative media strategies that deliver meaningful impact.