Le Cub - Sandton, South Africa - Starcom
Description
Company Description
Who we are:
We are the human experience company
We create experiences people love and actions brands need.
When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.
PLEASE ONLY APPLY IF YOU MEET THE FOLLOWING LEARNING & DEVELOPMENT CRITERIA - OTHER APPLICATIONS WILL NOT BE CONSIDERED:
L&D Criteria for graduates
- Are recent graduate, having a degree or diploma
- Not older than 35
- Less than 2 years work experience in the relevant field
- South African citizens only
The Job Description:
The OOH Specialist is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
Never just taking and executing orders - Starcom specialists are expected to direct, inspire, and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
Qualifications
Completed Degree / Diploma in Media Studies
Additional Information
Daily Activities:
- Brief OOH media owners for available sites
- Build relationships with OOH media owners
- Negotiate excellent rates
- Have a good understanding of the different type of OOH formats, including roadside, gantries, wraps, DOOH, citilites, primelites, township murals etc. and when each should be used in a client campaign.
- Evaluate data from media owners and industry tools such as ROAD 2.0 to select the best sites based on the clients' brief
- Select sites inline with the client brief and target audience
- Liaise with creative agencies in terms of material specs
- Generate media schedules
- Generate chase lists
- Manage production with media owner (printing and flighting)
- Provide site bibles showing proof of flighting to clients after campaigns go live
- Manage the process of deflighting billboards once the campaign is done
Hard Skills:
- Able to effectively project manage
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- The ability to synthesize and reduce different inputs to create a wellconsidered and accurate representative view.
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relevant to client business
Soft Skills:
- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team
- Shows leadership and decisionmaking ability
- Manages change well adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
- Ability to selfstart and selfmanage
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