Social Media PPC Specialist Market Related - Eastern Cape - IX Online (Pty) Ltd.

    IX Online (Pty) Ltd.
    IX Online (Pty) Ltd. Eastern Cape

    1 week ago

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    Description

    Social Media PPC Specialist

    The primary responsibility of the Social Media PPC Specialist is to develop and execute social media strategies for our clients, aimed at enhancing their online visibility and boosting lead generation. This role entails close collaboration with fellow social media specialists, digital campaign managers, and designers to ensure cohesive and effective campaigns. This is a full-time hybrid position requiring employees to have their own laptop, stable internet connection and the ability to meet in the office once a week for team meetings.

    Key Responsibilities

    • Develop and execute paid media strategies for Facebook, TikTok, and Instagram.
    • Create and optimize ad creatives for maximum engagement and conversions.
    • Utilize advanced targeting options to reach relevant audience segments.
    • Manage advertising budgets effectively across multiple campaigns.
    • Monitor campaign performance and provide detailed reports and insights.
    • Conduct A/B testing to optimize ad performance and achieve objectives.
    • Stay updated on platform updates, trends, and best practices.
    • Collaborate with cross-functional teams and communicate effectively.
    • Ensure compliance with platform advertising policies and guidelines.
    • Analyze performance data to identify trends and opportunities for optimization.
    • Provide campaign suggestions based on performance analysis.
    • Deliver campaign reporting to clients on a bi-monthly and monthly basis.
    • Meet online with clients for monthly strategy sessions.

    Requirements

    • A minimum qualification of Gr. 12/School Leaving Certificate.
    • Diploma/Degree in Marketing or a related field is preferred.
    • Minimum 2 years of experience in a Social Media Specialist or similar role; at least 1 year experience in Facebook PPC.
    • Excellent understanding of Facebook, Twitter, Instagram, and other social media best practices.
    • Proficiency in social media marketing tools such as Buffer or Hootsuite.
    • Experience with social media advertising, particularly Facebook lead ads.
    • Understanding of SEO principles and web traffic metrics.
    • Familiarity with social media KPIs and performance metrics.
    • Strong multitasking, critical thinking, and problem-solving abilities.
    • Ability to collaborate effectively as a team player.
    • Excellent interpersonal and communication skills.
    • Experience with email marketing and SMS campaigns is a bonus.

    About Us

    iX Online is a proudly South African and independent digital solutions company specializing in website design, vehicle stock solutions, and digital marketing. With over 20 years of experience, we help businesses maximize their potential by using the internet as a tool to generate and manage leads, analyze sales, and communicate with customers.

    We offer a range of services including:

    Web Design: We create websites that attract and engage customers.

    Smart Manager: Our online tools and services help manage stock, leads, and customers to generate more leads and convert them into sales.

    Amplify360: Our exclusive online digital marketing agency generates online enquiries through various social media and online channels, offering the best of class in terms of combined lead quantities, quality, and cost-effectiveness.



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