Revops and Marketing Specialist - Cape Town, South Africa - Capital Edge Recruitment

Capital Edge Recruitment

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Join a SaaS startup revolutionising Chat Commerce We're seeking a RevOps and Marketing Specialist to drive lead generation and marketing strategies.

This unique role combines RevOps execution with marketing responsibilities, offering a thrilling opportunity for growth and impact.

Responsibilities:

Automated Lead Generation:

Develop and manage automated lead generation engines for various Ideal Customer Profiles (ICPs).
Craft compelling copy for outreach sequences.
Define target populations and maintain target lists.
Execute and maintain campaigns, reporting on performance.
Optimize campaigns to drive highvalue, qualified opportunities into the pipeline.

General Marketing Content:

Create engaging social media content, especially for LinkedIn.
Collaborate with our graphic designer for content creation.
Post content weekly in line with ICPs.

Personal Brand Building:

Utilize tools like Meet Alfred to build a network of buyers within ICPs.
Drive leads into the sales funnel and hand them off to Sales Executives.

SEO:

Drive lead generation through SEO and content marketing.
Manage SEO efforts to drive qualified inbound leads.
Conduct keyword research and create pillar and cluster articles.
Increase domain authority through consistent backlinking.

Ads:

Manage lead generation through paid advertising.
Develop and execute ads for ICPs based on research.
Create ad copy and content, collaborating with the graphic designer.

Dashboarding for Lead Generation:

Display lead generation efforts in simple, performancetracking dashboards.
Showcase efforts and successes of all lead generation levers.

Requirements:

Minimum 2 years' experience in a similar role within a SaaS software company.
Experience in B2B software sales.
Familiarity with tools like Apollo, HubSpot, Meet Alfred, LinkedIn, Databox, Google Adwords, and LinkedIn Ads.