Channel Marketing Specialist - Johannesburg, South Africa - Progessive International
Description
Qualification and Skills Requirements
- Minimum NQF Level 6 qualification in Marketing, Advertising and / or Business Administration, coupled with indepth and handson experience of advertising and marketing technologies and techniques.
- Minimum 3 years experience in Channel Marketing within the telecommunication sector.
- Go-ToMarket product launch experience.
- Passionate about new ideas, solving problems, and delivering results.
- Commercially minded and customer obsessed and ability to drive creativity and innovation.
- Exceptional analytical and strategic thinking skills.
- One years managerial experience, in an international company.
- Experience in a mobile/IT industry is a must.
- Deliver results within defined time frame and strong sense of ownership.
- Excellent excel and presentation skills not negotiable.
Duties and responsibilities
- Deployment of channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
- Staying informed about the digital trends and platform updates.
- Be of assistance in choosing which media channels to use for each campaign.
- Adapting campaigns to fit multiple channels.
- Meeting with clients to identify their marketing needs.
- Creating marketing proposals and presenting them to internal and external clients when required.
- Gather data and generating performance reports.
- Analysing campaign results and sharing them with internal clients.
- Optimising marketing campaigns to improve their return on investment (ROI).
- Take full ownership of Go-ToMarket strategy.
- Develop excellent working relationships with the Sales teams.
- Devise products gotomarket process, plan timelines, launch scenarios, pricing and promotions.
- Undertake constant competitor analysis.
- Develop a detailed knowledge of the markets actual needs.
- Be aware of global mobile phone trends, the characteristics and of each province to ensure smooth product launches.
- Constantly communicate with retail clients.
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