CRM (Customer Relationship Management) Specialist (Hospitality / Travel / Tourism - Loyalty programmes) - Johannesburg - Isilumko Staffing (JHB)

    Isilumko Staffing (JHB)
    Isilumko Staffing (JHB) Johannesburg

    1 week ago

    Isilumko Staffing (JHB) background
    Description

    A seasoned CRM Specialist is sought by a Global travel and tourism business in Johannesburg to lead their Marketing department.

    Key Qualifications:

    • Bachelor's degree in Marketing
    • No less than 6 years' experience in marketing, with CRM as a specialisation
    • Fluent English language skills
    • Detailed knowledge of loyalty programmes
    • Proficiency in SAS or other CRM campaign dissemination tools, Contact Lab, Touchbase Pro, Advanced Excel (data mining and analysis), and Marketo

    Prioritised Skills:

    • Effective interpersonal communication
    • Strategic stakeholder management
    • Accurate writing and reporting
    • Data mining and analysis
    • Critical thinking and problem-solving
    • Database administration and management
    • Time management and organisational skills
    • Meticulous attention to detail
    • Results-driven work ethic and ability to meet deadlines
    • Collaborative team player with adaptable attitude

    Primary Responsibilities:

    • Develop and execute CRM communications strategies to expand customer loyalty
    • Manage customer life-cycle, addressing all client queries and concerns
    • Support the Marketing Manager with various projects and initiatives
    • Monitor data quality, segment customers, and track marketing activities
    • Design, implement, and evaluate direct marketing campaigns, promotions, and interventions
    • Create and execute acquisition, remarketing, and maintenance strategies for customer retention
    • Compile and analyse performance reports to inform future marketing decisions

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