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    • Brand Manager - Johannesburg - Ideal Candidates

    Ideal Candidates
    Ideal Candidates Johannesburg

    1 month ago

    Default job background
    Description

    Overview:

    We are seeking an experienced Brand Manager with a strong background in branding and brand building. This role requires a strategic thinker who can develop and execute marketing initiatives to enhance brand visibility, credibility, and growth.

    The ideal candidate will have a proven track record of building recognizable brands from the ground up and have the appetite and ability to be hands on and involved in the detail.

    Key Responsibilities:

    • Develop and implement comprehensive marketing strategies to strengthen brand identity.
    • Develop and implement brand-building initiatives, ensuring consistency across all channels.
    • Develop and manage content creation, social media presence, and digital marketing campaigns.
    • Conduct market research to identify trends, customer insights, and competitor activities.
    • Collaborate with agencies to align marketing efforts with business goals.
    • Analyze marketing performance metrics and optimize strategies accordingly.
    • Oversee the development of promotional materials, both online and offline.

    Required Skills and Competencies:

    • Branding Expertise: Strong knowledge of brand development, positioning, and storytelling.
    • Strategic Thinking: Ability to design and execute data-driven marketing strategies.
    • Content Creation: Proficient in developing engaging content for various platforms.
    • Digital Marketing: Knowledge of SEO, PPC, social media advertising, and email marketing.
    • Analytics: Experience with marketing analytics tools (e.g., Google Analytics, HubSpot).
    • Communication: Excellent verbal and written communication skills.
    • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.
    • Creative Mindset: Ability to think outside the box and bring fresh ideas to the table.

    Preferred Experience:

    • Brand Building: Proven experience in building a recognizable brand from the ground up.
    • Industry Knowledge: Experience in luxury goods, financial services, or related industries is advantageous.
    • Leadership: Ability to mentor and guide junior marketing staff if needed.

    Qualifications:

    • Years of Experience: Minimum 5-7 years of relevant marketing experience, with at least 3 years focused on brand development.

    Opportunities:

    • Flexible working hours (part-time role).
    • Opportunity to shape and grow a high-end, recognizable brand.
    • Collaborative and dynamic work environment.
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