Zinhle Seleka

Innovative and highly motivated Digital Product Lead with 3 years of experience driving the entire product lifecycle, from concept to market launch. Skilled in identifying customer needs, translating them into actionable product features, and collaborating cross-functionally to deliver solutions. Known for a strategic mindset, data-driven approach, and a passion for creating impactful user experiences. Adept at leveraging market insights to develop and improve product strategies that drive business growth and customer satisfaction.

Product Lead 

Mindworx Academy JANUARY 2023 - PRESENT 

Managed the profitability and health of online education products with a total annual revenue of R37M
Defined and maintained the product vision, product strategy, and product roadmap

Utilised agile methodologies to manage product development cycles, facilitating faster iterations and quicker responses to changing market demands
Drove product features through their entire cycle

Analysed customer feedback, customer needs and aligned customer segments to relevant marketing and sales channels
Created marketing collateral to educate customers about the features and benefits of 20+ new products

Led a 4 person product team

Senior Product Strategy & Research Analyst 

2U | EdX FEBRUARY 2021 - SEPTEMBER 2022

Managed portfolios of several world-class University Partners across product verticals to introduce viable online Executive Education courses to students in 139 countries
Optimised consumer targeting and marketing strategy to reach a >$100 million revenue target across the Executive Education products while achieving profitability
Grew the Healthcare & Wellbeing portfolio of online short and micro courses by 38% with an average CPA of 30%
Built and innovated a product pipeline for the Healthcare & Wellbeing, Fintech, and Blockchain subject verticals
Led several product launches, crafting the go-to-market strategies, advising Marketing and Brand Strategy teams on product positioning, and Performance Marketing (paid, organic, social, SEO teams) on where to spend and optimise marketing budgets and keywords/copy towards delivering high-quality leads and conversions
Used A/B testing strategies to optimise product performance
Lead for the project management of deliverables in the 10-person Product Strategy & Research team

Research Analyst

TA & Badira FEBRUARY 2020 - JANUARY 2021

Conducted market research of niche talent within the South African & international labour market
Developed and maintained a talent database
Designed research questionnaires and methodologies of suitable data collection

Conducted research interviews
Built Data Visualisations using Power BI for regular reporting Developed talent insights for clients to understand key supply and demand trends for their organisation to facilitate knowledge sharing and potential job demand problem-solving solutions
Provided research support for other consulting projects within the organisation

Quality Control Assistant/Research Analyst

Entsika Consulting & Agricultural Research Council JULY 2018 - SEPTEMBER 2019

Used Microsoft Excel functions and STATA to clean, prepare and analyse dataset of over 2000 PLAS farm projects
Provided results for provincial presentations reporting scientific analysis of allocated farms

Delivered provincial reports providing recommendations and policy briefs to the Department of Rural Development & Land Reform to improve the challenges faced by the PLAS portfolio
Captured data during farm panel evaluations categorising farm projects’ viability based on agro-ecological status, productivity, infrastructure quality and quantity, risk and limitations, return on investment and beneficiary capability

Quality reviewed panel reports to uncover any errors to ensure quality results that align with standards and coordinating corrections with field specialists

MSc Biochemistry & Bioinformatics (Cum Laude) 

University of Johannesburg
AUGUST 2018 - JANUARY 2022