Zanne De Villiers

As a Digital Campaign Coordinator, my role is to ensure the seamless integration of creativity and strategy for clients. I develop and oversee various digital projects including blogs, social media updates, videos, and email campaigns, aligning them closely with our overarching marketing objectives. My expertise lies in crafting and executing strategic video campaigns through comprehensive data analysis, audience segmentation, and channel selection, resulting in well-planned content dissemination. Collaboration with cross-functional teams, such as design, SEO, and social media, remains essential to ensure that our content consistently engages our target audience and maximizes its impact across digital platforms.

Professional experience includes Social media accounts management, and developing digital marketing strategies for client projects. Website, Digital Ad management, storyboarding, planning and conceptualising content photo and video shoots. I have previously gained experience in the following skills customer research, E-Commerce, developing creative Briefs, Pay-per-click ad strategies, content management,  copywriting, social media content creation, digital marketing, e-commerce, and SEO, skilled in Adobe Creative Suite and photo art direction.

Bachelor's Diploma in Marketing and Advertising Communications from the Red & Yellow Creative School of Business. Grade: NQF Level 6 Post Graduate DiplomaGrade: NQF Level 6 Post Graduate Diploma

Business strategy, project management, communications channel and media management, owned and earned media, market research, behavioural economics, brand building, social media, and strategic planning for digital marketing.