Wari M

Creative and motivated marketing communications graduate with hands-on experience in agency-based and

client-linked campaign strategy, audience insight research, and brand positioning. Experienced in developing

insight-led communications for corporate, institutional, and creative sector clients. Strong foundation in project

coordination and strategic thinking, with a keen interest in integrated marketing and brand growth.

Razor PR – Brand Identity & Communications Campaign (2025)

Agency-Based Project | Photography & Creative Sector Client

• Worked within a PR agency environment on a brand identity and communications campaign for a

photography organization

• Contributed to building the brand’s identity, positioning, and strategic narrative within the South African

creative sector

• Conducted in-depth cultural, audience, and sector research to inform the communications strategy

• Assisted in developing the core campaign insight and movement strategy aimed at engaging Gen Z

audiences

• Collaborated on integrated campaign planning across PR, digital, experiential, and media platforms

• Supported campaign structuring, messaging development, content planning, and success metrics

• Gained exposure to agency workflows including client briefs, strategy development, timelines, and

campaign pitching

Chicken Licken – Brand Reconnection & Campaign Strategy (University–Industry Linked,

2025)

• Worked on a strategic brand communications brief for Chicken Licken focused on reconnecting the

brand’s core values with its audience

• Conducted extensive audience and cultural research, including primary survey research and secondary

research using Google and social media platforms

• Identified a key consumer insight: “the taste that makes Mzansi move” as a cultural and emotional brand

connector• Collaborated with the design team to translate strategic insights into an integrated campaign concept

and visual direction

• Contributed to campaign messaging, content ideas, and strategic rationale

• Final campaign strategy and creative concept submitted to the Chicken Licken team for review

South African Cities Network (SACN) – Cities Connect Sustainability Strategy (University–

Industry Linked, 2025)

• Worked on a strategic communications and positioning brief for the South African Cities Network

(SACN) focused on sustainability within Gauteng

• Conducted stakeholder and sponsor mapping to identify funders and partners aligned with urban

sustainability objectives

• Analyzed SACN’s role within the urban development ecosystem to inform a clearer positioning strategy

• Developed a strategic recommendation to position SACN as a “Cities Connect” platform linking cities,

funders, and development partners

• Contributed to messaging development, content structuring, and strategic rationale

• Collaborated within a team to produce a comprehensive strategic document outlining positioning,

partnerships, and sustainability impact

BA Honours in Strategic Communications –

University of Johannesburg (2025)

BA in Strategic Communication –

University of Johannesburg (2022-2024)• Deans list (2022), UJenius Top 1% (2023), Golden key Honors Society (Top 15%)

National Senior Certificate –

Lyttelton Manor High School (2017-2021)

• Distinctions in Business, History and Life Orientation